Mar 12, 2014
Retail Design News
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Retail Design News
Retail Design News
Retail Design News
Retail Design News
Retail Design News
Retail Design News
Who are POPAI?
POPAI are a big name in retail design. A non-profit international organisation committed to setting and constantly raising the standards in Point-of-Purchase (P-O-P) advertising, they are a 45 country-strong network of retailers, with everyone from Coca-Cola and Kellogg to Walmart and Target as members.
As well as creating a community for retailers to share their ideas and strategies, POPAI are also committed to research and education in the retail and marketing sectors. By providing learning resources and e-courses on specialist industry topics, POPAI are able to educate retailers on retail and marketing industries operate in different parts of the world.
The POPAI awards are an annual event dedicated to spotlighting the most talented and creative individuals and companies in the field. Retailers compete in 20 different categories, including everything from travel, leisure and automotive to cosmetics, health & beauty, hair products and fragrance.
Retail design company H Squared are POPAI members and have won awards every year since 2010. They are nominated for awards again this year, including one for their recent displays for Phones 4u. With more and more entrants every year, the competition is getting tougher. We would like to wish all the nominees the very best of luck at the annual awards night ceremony on 1st October.