#happybrands

[etsyfindoftheday]

etsyfindoftheday 2 | FRIDAY FRENZY | 9.7.18

crystal specimen + wire-wrapped tillandsia home decor by happybrands

lavender amethyst

crystal geode

rose quartz

gold-dipped quartz point

add a mystical pop of color to your desk, shelf, bedside table, or living space with an air plant-and-crystal piece by happybrands — these carefully-chosen crystal specimens are wrapped with wire to beautifully display a living tillandsia plant!

[etsyfindoftheday]

etsyfindoftheday 2 | 6.21.17

custom state air plant magnets by happybrands

these customizable state magnets have a teeny little tillandsia attached to it for an earthy look — just let happybrands know your desired state and you’re set!

[etsyfindoftheday]

etsyfindoftheday 3 | FRIDAY FRENZY | 4.14.17

air plant + gemstone home accent pieces by happybrands

chalcopyrite + air plant

gold-dipped amethyst + air plant

happybrands’ colorful botanical-and-mineral decor pieces look unique and happy — they bring a smile to my face, how about you?

[happysale24-blog]

#shop #onlineshop #onlinestore #webstore #webshop #onlinebusiness #happysale #happysale24 #happysale24com #sale #discount #alwaysopen #247 #bestbrands #quality #Brands #electronics #mobilephone #smartphone #smartwatch #earphone #headphone #headset #online #onlineretailer #retailer #paypal #freeshipping #worldwide #returns #30daysreturns #blueetooth #wireless #behapppy #shophappy #happyshopping #relax #happybrands #premiumbrands #happysale24global #global

[lysum]

Dibujo hecho para @sabuesomx #sketch #illustration #ink #dog #bloodhound #sabueso #sbso #happybrands

[happybrands]

[nycbrandstories]

3 and a half qualities for bold brand efficacy

Times are terrible? Times are terrific!

Sure, it's fast, it's unpredictable, it's insecure, it's now. 

And it might get even worse now now. 

But it doesn‘t really matter. It's like complaining about the weather.

We can't neglect two weeks of rain or summer heat. But we can try not to get absorbed by it.

Closely observe the outside aka economy, industry, society. And know your fields of impact in the inside aka product innovation, organization mission, communication.

Branding is always about the relationship, the conversation between the outside – the clients, the industry – and the inside – people – of an organization. And how we can improve, deepen and strengthen this connection. 

Brand Efficacy is nothing less than the accuracy of achievement. 

Efficacy doesn't care about your input. But it does care a lot about the boldness in your goals. 

1. 20x your destination with a COMPELLING MISSION

Brand Workers need to have an inspiring end in mind: know who they are and what makes them special as a collective. Now is NOT the time to move fast, quick and hectic. Being busy being busy. Too much money and ressources got wasted like this already. Its all about more joyful movements towards the right direction. Less of those „if only the economy would get better soon“-fantasies. More of "#wtf we like it - let's do it".

2. make CALM MOVEMENTS

Efficacious Branding is the collective intelligence of all brand workers. When outer circumstances are getting crazy its not like a cat chasing a birds nest but an incredibly intelligent swarm of birds who know what to do.

Now is the time where precise, strong, clear movements with an inspiring end in mind are those which count more than ever before. No more buzzing around loosing a lot of energy without any effect. Knowing the efforts of preparation for that status and trust into the process of developing such skills together as a team. 

3. nurture CURIOUS MINDS

It happens that branding teams get bored after a while and therefor think its time to change creative. And most probably they are right – because when the team is bored the outcome is boring too. 

And changing the people on the team or the agency can help. But it also means loosing all the knowledge of the workforce that was built over these sunny and these rainy days (which might be even a more efficacious knowledge than the one only from the bright shiny times). 

Happy teams keep their work full of NOVELTY and trying new media, places and add new spins on old favorites. In fact, those new spins with high current relevancy for people yet repeating the good old brand essence is what keeps brands alive and teams happy for a long time.

3.5 

No, there are no shortcuts. Look-a-likes and wanna-bes are called like that for a reason. Not because it is admired. Earning a great reputation in your audience's gut feeling is hard work. If it was easy - everybody would do it.

A brand who shows a very good relationship with its ecosystem around is DIA:Beacon. 

Not only that they created this amazing place which makes this world a more beautiful place - it clearly shows its mission in every touchpoint, the talks with the nice staff and makes me feel they know exactly where they are going to and whom they want to corporate with in the future. I like their minimalistic sense of humor too:

Stay happy.

jee

[nycbrandstories]

The Authentic Branding Model

We used to say: „A brand is what people say about you.“

Then it sounded more like: „A brand is what google says about you.“ The abundance of digital data and possibilities added a new angle on the behavior of companies. 

Today, it takes real effort to only tell some parts of the truth to your audience. Or neglect the not so swanky spots of your company. People will know. And will talk about it. You can‘t make things look better than they are. You can‘t promise something you don‘t deliver later. Not anymore. Welcome to today. 

NO MORE HALF TRUTHS, FINALLY.

Sure, this isn‘t something new. But amazingly there are still plenty of companies acting as if Yelp, Google and Facebook and the whole digital word of mouth world doesn‘t exist. Which made me think about the concept of brand loyality.

Theoretically - this is the vivid and evermoving circle people experience with people, companies, products and services:

We evaluate our experiences based on the prior expectations which are nothing less than the subjective ideal of each person plus what you‘ve promised in your communications earlier on. 

You obviously can't change each persons individual conceptions of the desireable. But you can use the power of your area of influence. The closer the broadcasted cultural values come along with the communicated story the more credible and impactful any experience with your company will be. And the more touchpoints of such people have, the stronger and clearer their awareness of the brand becomes. 

The full power of authentic branding emerges when we start seeing brands as personalities who‘s „HOW THINGS ARE DONE AROUND HERE“ behavior broadcasts its values „who we are right now“ and who's „WHAT DO WE LIKE TO TELL ABOUT OURSELVES“ messages show the aspirations of „who do want to be“. 

The more congruent behavior and messages, the video and the audio, the walk and the talk are - the stronger the brand becomes. Along this way I see four stages of authentic brands:

#1 SUPERBRAND is ideal, and impossible. The desired status to be at.

#2 WALLFLOWER are very shy, but trusted companies. Those are meant for something bigger. Sometimes called undiscovered. understatement. But please, can you tell someone? There is no value in a "best kept secret" until you play the game of keeping secrets and letting others know you know something they don't know.

Like Coffeeshops or Small Businesses without even businesscards or a website. But more than 400 likes on Facebook. People like these place sbecause it is underneath the digital radar. The music might be a good mood mixture in the range of Dirty Dancings „Stay just a little bit longer“ and Bill Withers „Ain‘t no sunshine“. And all between back to Elvis. Places that need to be experienced from the inside out. The UNBRANDED side of the spectrum.

#3 JEKYLL AND HYDE brands are wasting money. They tell a huge story in all media channels, think about new ways to communicate and have huge budgets with little impact. Their culture exists in a paralell universe. Just imagine the credibilty impact they could create if merging the communication with their culture and creating the future together. You simply can't buy wows.

#4 POTEMKIN BUBBLE – Basically these are not brands at all. Its bubbles. They exists only on the outside. Ridiculously over-marketed, OVERBRANDED. These fancy shiny chocolate packagings who don‘t care about the cow‘s life or doesn‘t say a word about the cacoa plant farmer. The Nineties way of selling side of the spectrum. The one very basic recommended Action: Get substance soon. People want to feel that you are real. Attraction is a aerial thing. 

YOUR MESSAGES SHOW YOUR ASPIRATIONS. YOUR BEHAVIOR BROADCASTS YOUR VALUES.

Your employees broadcast what you care about as an entrepreneur, as a leader. You can‘t buy passion with salaries or media budgets. People need to feel that you truly care about your cause. And mean what you say. Superbrands keep on walking the talk. Daily.

I wrote this on a blue sky day up on the roofgarden of the Metropolitan Museum which basically belongs to NYC like Central Park and Central Station. A NYC fitment with incredible resources of art collections. I am not sure if there is one single New Yorker who had seen it all. For my part the most beautiful exhibit space is the rooftop terrace. Currently they show Imran Qureshi's installation which is filled with hope, forgiveness and the power of renewal. Those who decide to grow always grow.