Hard Werken: One For All / Available at www.draw-down.com / Graphic Art & Design 1979-1994. The first major publication on the work of the #Rotterdam and Los Angeles–based experimental design group #HardWerken. Hard Werken formed in the late 1970s with an underground #magazine of the same name (soon to be a collector’s item), and attracted fame in the 1980s as the riotous vanguard of #Dutchdesign. Hard Werken finally folded in 1994 after a shotgun wedding to a Dutch packaging company. Hard Werken’s #anarchic aesthetic, which disregarded #typographic conventions, characterized the group as a brash, elusive and distinctly Rotterdam phenomenon. This chunky book investigates Hard Werken’s legacy in Holland, LA and the UK, and addresses their #contemporary significance, from the innovative ways that the group combined graphic and fine-art languages to their navigation of newly emerging cultural and commercial spheres. Designed by #75B Published by #Valiz, 2018 #graphicdesign #typography https://www.instagram.com/p/Br8aleZgXq9/?utm_source=ig_tumblr_share&igshid=1gns2667uyc2u
