« The idea of the fulfilled life no longer supposes a “higher life” waiting for us after death, but rather consists in realizing as many options as possible from the vast possibilities the world has to offer. To taste life in all its heights and depths and in its full complexity becomes a central aspiration of modern man. But, as it turns out, the world always seems to have more to offer than can be experienced in a single lifetime. Acceleration of the pace of life appears to be a natural solution to this problem: if we live twice as fast, if we take only half the time to realize an action, goal, or experience, we can double what we can do within our lifetime. Our “efficacy,” the proportion of realized options to potentially realizable options, doubles.
However, due to the self-propelling dynamic of the acceleration cycle, the promise of acceleration never is fulfilled, for the very same techniques, methods, and inventions that allow for an accelerated realization of options simultaneously increase the number of options at an exponential rate. For example, the Internet not only speeds up information and communication, it also opens up wholly new domains of exchange, service, communication, and entertainment. Hence, whenever we surf the Net, we could potentially surf hundreds and thousands of other sites that might even better serve our purposes. The same holds true for cable TV: whereas thirty years ago we missed only two or three other programs by watching one channel, we now miss hundreds.
As a consequence, our “share of the world”, the proportion of realized world options from potentially realizable ones, decreases, no matter how much we increase the pace of life. And this is the cultural explanation for the paradoxical phenomenon of simultaneous technological acceleration and increasing time scarcity. »
— Hartmut Rosa, High-Speed Society: Social Acceleration, Power, and Modernity