"However, as the process of social acceleration moves from the generational pace of social change to an intra-generational tempo – as we move from ‘classical modernity’ to ‘late modernity’ in the sense define above – the struggle for recognition changes its form once again. Today, it is not enough to reach pre-fixed positions in a competitive game: Jobs and families do not last a life-time, nor do political or religious affiliations. Thus, it is not enough to be a manager, an editor, or a professor (on the higher end of social strata) or a cleaning-person, security guard or doorman (towards the lower end): Recognition (and all that goes with it: wealth, security, privileges etc.) is distributed in accordance with performance: A manager who performs badly in light of the quarterly reports, an editor whose audience-quota falls, or a professor who does not publish in high-ranking journals on a regular basis incessantly lose ground – and may be sacked sooner or later. And even cleaning-men and doorwomen are hired on temporary contracts and get new contracts depending on their performance. In this way, the struggle for recognition changes from position to performance; recognition is no longer a life-time achievement, but more and more a day-to-day business. The triumphs and achievements of yesterday count little tomorrow. Recognition does not accumulate any more – it is always in danger of being completely devalued by the constant flow of events and by the shift of social landscapes. The positions you hold are important for your chances to keep or gain social esteem – but you never hold them for certain, and you never can be sure that those positions remain valuable tomorrow."
Hartmut Rosa, Alienation and Acceleration: Towards a Critical Theory of Late-Modern Temporality












