HeroinLife.com, founded 2010
Editor in chief: Neal Boulton
Adaptive digital theme design: Sabrina Eldrige
Photography director: Nick R.
Executive editor: Tyler S.
Copy editor: Stu W.
Neal Boulton: "I went to my first 30-day rehab in 1988, right after my third issue of Go. magazine hit the college newsstands. Twenty-two years later, I was ripping out IVs, bolting out of an ER, and diving into a NYC cab on my way home to detox from heroin, telling the cab driver that there would be no 7th rehab this time around—because six was bad enough. In my detoxing haze, I decided I was going to get clean and create a magazine written by and for people like me who were determined "THIS TIME" to stay clean. A few months later, HeroinLife was live. After the success of BastardLife, I asked Sabrina Eldridge to design another adaptive digital theme design, this time for HL. She designed a system of rubrics that sectioned the magazine into the five serialized columns I had created: Day Count, Smack Back, Cross Talk, Shares, and I Qualify—each contextually named with key words from the recovery lexicon. Eldridge then created a clean perfect-for-the-tablet-screen broadsheet template. The main body copy column that she created was designed to scale up to fit the current tablet window, so that art and article fit neatly in the screen in a pin-sharp and legible way. Adjunct columns were used for our books division and our most important component: our rehab, free rehab, detox finder and listings. HeroinLife would differ from BastardLife in that we would offer listings, an 1-800 not-for-profit rehab finder service, and an old fashioned contents page that allowed folks who were serious about their clean time to dig deeper into the site in a smart way. The end result was a magazine which published five new original articles a day. The best part? We never sourced professionals—only former addicts—for advice on strategies to stay clean. And we never focused on celebrity. HeroinLife ultimately became the first recovery magazine to model itself after group therapy modalities in which patients gain strength through identification with their therapy peers—not clinical advice from practitioners, who in most cases were not addicts themselves. HeroinLife celebrates two years of digital publishing this May. It has placed 101 people in rehabs or detoxes. And it has been instrumental in keeping me clean—for two blissful years as well!