[socialsandbox] ME on financial aid, Borderland series, the state of Hispanic Journalism
If you happen to be going to a conference and learn something that could benefit the rest of the newsroom, feel free to pass it along and I will put it in this daily note.
Have a high school senior? This morning, Morning Edition offers an interactive way to make sense and read a financial aid letter. Kudos to Samantha Balaban, April Fehling, Alyson Hurt, and Kevin Leahy.
Also: The NPR Viz team launched their Borderland series today. They are using the hashtag #BORDERFACT to promote. Here are some facts, if you’d like to share on Twitter or FB with the link:
#BORDERFACT: One pound of cocaine is seized at the border every 24 minutes (on average) http://stage-apps.npr.org/borderland/#_/stats
#BORDERFACT: If you live in Dallas, Houston or San Francisco, your nationality would be Mexican in 1821.http://apps.npr.org/borderland
#BORDERFACT: The U.S.-Mexico border is 1,969 miles long. About 36% of it is fenced. http://apps.npr.org/borderland/#_/fence-facts
You can also retweet the #BORDERFACT(s) coming from the @NPRVIZ and @NPRNEWS accounts, if you’d prefer.
Why Newsrooms Are Hiring Data Scientists
Twitter Cards now allow people to easily register for a newsletter or sign up for something.
Felix Contreras passed along some stats from the 2014 State of Hispanic Journalists Report, put out by Latina Mom Bloggers and Florida State University. Among the findings:
-Social Media Traffic: The top social networking site referring traffic to the respondents’ blogs is Facebook, accounting for 47% of the referrals, followed by Pinterest (22%) and Twitter (19%). In the last 12 months, the most significant growth in traffic comes from Instagram.
Paid Campaigns: 97% of Latino bloggers accept sponsored, paid campaigns. 25% of the bloggers are hired more than 24 times a year and 57% of them at least once a month. Most participants consider their blog their business, but only 41% consider their blog their main source of income.
-Non-Paid Campaigns: When bloggers accept non-paid campaigns, the primary focus of the campaign is most often “Social Causes” (46%), followed by education (19%) and health (12%).