#homebrand

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🏠 athomewithbrittney.com – Live with warmth!

https://www.godaddy.com/en-uk/domainsearch/find?domainToCheck=athomewithbrittney.com

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2 for $2.50 at Coles! Can't wait to try!!!!

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I just took a shit that smelt just like homebrand frozen meat pie filling. Ps, I haven't eaten a meat pie for months

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#homebrand

[bagsofbiscuits]

Article: Home Brand

With the recent opening of New World and Countdown Metro in Auckland's CBD, it seems New Zealand supermarkets are following in the footsteps of their overseas counterparts. While I can’t hide my excitement in having convenience re-enter my life, I do wonder if this may be the start of a slippery slope. Once the supermarket giant shows its face, it’s only a matter of time before the own brand phenomenon takes hold, a development that could mean the bounty of boutique food producers that currently grace our shelves may be squeezed out. The seeds have indeed been sown in New Zealand with Countdown’s three ranges, Woolworths Select, Signature Range and Home Brand, and Foodstuffs’ two, namely Pam's and Budget, but they have yet to take over the shelves.

This could be attributed to a lack of design and brand investment, with Pams being the only range to inject a sense of personality into its presentation. But with such a wealth of boutique products on offer, would they be wasting their time? Investing in design could easily be misconstrued by the market. If the consumer thinks they are paying for ‘fancy design’ the whole concept of own brand is undermined.

The designer in me argues that with investment in development of the core brand voice, we could easily have a Sainbury’s on our hands. But are we ready to taste the difference? 

Most of all, the designer in me has to thank Countdown for indirectly batting for Team Boutique. Working in New Zealand means there is still a chance that quirky chutney brief will land on my desk. (Snippets from StopPress on Home brand) http://www.stoppress.co.nz/blog/2012/06/home-brand-is-where-the-supermarkets-hearts-are  

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Homebrand sour worms are the greatest thing of all time