#hygiene panic

[sup3rqu33n]

doritos: rabbit litterbox!! this one is about contamination. i’ve already said bad hygiene is literally terrifying. this piece leans fully into that evolutionary response. waste. smell. animal space. the fear is visceral and dna driven.

and yet, the branding is fun. the bag is beautiful. the scene is styled. the rabbit is lovely and calm. nothing spills. the visual promise of safety contradicts the implied content, which is exactly how food advertising works in real life.

this is about how much filth branding can launder before the viewer revolts.

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