But first, some background.
tenKsolar originally hired me to be a graphic and web design intern. The basic job description listed updating web content, creating trade show materials, drawing technical diagrams and revising printed materials as responsibilities. I saw the position as a opportunity to try a lot of different things related to design and dip my toes into some marketing. Add that to steady hours and a short commute and I was sold.
Within the first week, my manager asked me if I was up to completely redesigning the website. It was a daunting task, but I was game. The old website (pictured below) was a mess. One of my coworkers lovingly described it as a "choose-your-own-adventure" website, as the code was broken, the organization was illogical and content was unstructured. I started from scratch.
I started with a lot of wireframes. So. Many. Wireframes. I was fresh out of art school and my brain needed something to bridge between art and design. Drawing was just the thing. As I mentioned in a previous post, I displayed my work so my coworkers would provide feedback.
About partway through the wireframe process, my manager asked me to explore the redesign of a new logo. The existing logo was okay at best and hard to work with. Marketing materials were described as "heavy" and "unfriendly." I believed that the success of the website hinged on the success of the brand as a whole. So a new indentity was created.
More sketching ensued. I presented 3 almost final concepts that were whittled down from 135 sketches. One was chosen to go through weeks of revisions until the final was solidified.
The new logo and new website made it easy to completely redo the entire identity. Printed materials, letterhead, PowerPoint templates (the hardest part) and a brand book were developed. The website remained my focus, though. I greatly improved my coding skills (thanks to Ben and a helluva lot of googling ) and became engrossed in the nuances of interactive design and development.
The new logo and website represent tenKsolar's innovative product and customer service, respectively. The new logo is bolder, more flexible and system oriented to reflect tenKsolar's innovations in solar technology. It also will allow the company to evolve and grow with minor modifications. During my internship, tenK Energy was established as subsidiary of the larger tenKsolar. Their logo is nearly the same, allowing for further brand equity development.
tenKsolar is a manufacturer that does not sell its products directly to customers, but they market to installers, end customers, investors and financiers, to name a few. This posed a challenge. There are a range of users--with varying solar expertise--that would be visiting this site. The content architecture and navigation reflects this. It's easy to scan with the use of headings, but contains more detailed information for experts. A variety of content--ranging from technical papers, illustrations, photographs and paragraphs--suits a variety of users with different learning types and knowledge of solar.
This was an amazing opportunity and I'm so happy to have this project in use. I welcome any and all feedback so feel free to comment below or email me ([email protected]). This project has taken on a life of its own and will continue to evolve as tenKsolar evolves. I can't wait to see it grow up.