1 – 2 July 2019 saw the 10th anniversary of Imbibe Live, one of the UK’s biggest on-trade events for the drinks and hospitality industry.
Attracting thousands of visitors each year to Olympia London, Women In the Food Industry co-founder Mecca Ibrahim went along, keen to discover the latest trends. She didn’t quite expect to see that the future of the drinks would mean less alcohol, more sustainability and an industry catering to future drinkers looking to get their kicks less intoxicating ways.











