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Artist/Credit by: Daniell64183344
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Interaction, interdependence and relationships : creating small business customer value.
Last week myself and some colleagues from Sheffield Business School attended the IMP Conference on business to business marketing at Poznan University of Economics in Poland.
For over forty years the ideas of IMP research and thinking have influenced business study. In particular the IMP perspective explains how business works from a network perspective rather than a strategic management…
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