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Undoing Platform Capture: Discovery Must Be Separated from Ranking
By Cliff Potts, CSO, and Editor-in-Chief of WPS News Baybay City, Leyte, Philippines — May 21, 2026, 17:35 PHST One of the most consequential design decisions in the modern internet was the quiet fusion of discovery and ranking into a single, opaque process. What began as a way to help users find information evolved into a system that determines which information survives. This essay advances…
Oracle Endeca Information Discovery
Oracle Endeca Information Discovery
Oracle Endeca Information Discovery is a complete enterprise data discovery platform that combines information of any type, from any source, empowering business user independence in balance with IT
New Post has been published on http://www.predictiveanalyticstoday.com/oracle-endeca-information-discovery/
Oracle Endeca Information Discovery
Oracle Endeca Information Discovery
Oracle Endeca Information Discovery is a complete enterprise data discovery platform that combines information of any type, from any source, empowering business user independence in balance with IT
New Post has been published on http://www.predictiveanalyticstoday.com/oracle-endeca-information-discovery/
Oracle Endeca Information Discovery
Oracle Endeca Information Discovery
Oracle Endeca Information Discovery is a complete enterprise data discovery platform that combines information of any type, from any source, empowering business user independence in balance with IT
New Post has been published on http://www.predictiveanalyticstoday.com/oracle-endeca-information-discovery/
The Subscriber and the Seeker
In our last post I introduced the concept of the Explorer vs the Treasure Hunter. Today I'm going to explore the world of food blogs and recipe searching, and the context that Fork the Cookbook exists in.
In the team, we are collectively subscribed to many food blogs in our personal lives. Some of us more than others. I personally bookmark only about three food blogs that I keep going back to because of the content – the little snippets of their lives, the quirky style of writing, and since food is visual, of course, for the food porn.
For these blogs that I bookmarked, I actually don’t mind seeing their step-by-step pictures in order to make the best pizza ever. In fact I crave reading about the tiny dramas behind the scenes of the pretty pictures.
Then there are days when I am craving for Cheesy Vegemite scroll and I trust my favourite search engine, Google to bring me to the best Cheesy Vegemite scroll recipe available on the web. I will skim through the stories, look past the wit or inspiration of the author, dive straight into the recipe, copy it and off I go.
Very rarely am I interested in the author's stories if I am in the mood for finding recipes.
Photo by Primus Inter Pares
The scenario I mentioned above is actually a very common one. A few years ago, we had done eye tracking tests and habitual tracking of users. Indeed, we found that people have various 'modes' of searching. A common mode is the Treasure Hunter mode mentioned in the previous blog post. The other mode I described was the Subscriber mode, which we think is actually a subset of the Explorer.
The Subscriber is a loyal reader, and will devour anything the author writes. The concept of Twitter's Follow, and Facebook's Newsfeed rely on the fact that the Subscriber is a common mode for information discovery for many people.
And so we come to the question of what Fork the Cookbook aims to be. In a nutshell, we believe that Fork the Cookbook is a distillation of recipes from the personal stories and style.
In the past year, I have tried for a grand total of 3 times to start and maintain a food blog to share my recipes because I actually like sharing my creations with the world. But for the life of me, I cannot master food styling and I don’t like sharing my personal stories on the world wide web.
This is why we had built Fork the Cookbook to be a simple one-stop recipe site for creators and curators to have a page of their own. It forces recipe writers to distil their thoughts to only the recipe, but at the same time, it affords the authors to extend their thoughts on recipes through embedding their recipes (should they want) on blogs.
The next blog post, we'll talk about the prickly topic of SEO and advertising. For now, you should continue forking recipes on Fork the Cookbook
