Our @itsaugust team group chat is filled with pictures of clouds because we love using them as backgrounds and part of our branding. I think my obsession w clouds in the sky is that it’s so natural, can be so beautiful yet dangerous, and it’s just a versatile aesthetic — kind of like having a period? LOL 😂 Having it built into august branding has brought an unexpected beauty into my life though because I find myself looking up more — taking moments to stare at the sky and capture it for its natural glory. I never did that before. I feel like I was just hustling through life never stopping and looking up at the sky. Now my camera roll is filled with more cloud pictures than random selfies and pics of food — and I love it that way ☁️ anyways, just thankful for the sky LOL and thankful for this @itsaugust fam. #innercycle (at New York, New York) https://www.instagram.com/p/CQUBvO4Huew/?utm_medium=tumblr















