#innocent drinks

[cottonkhaleesi]

The obligatory Innocent Drinks Eurovision Facebook screenshots P1

[yespolkadotkitty]

WHAT YOUR FAVOURITE BISCUIT SAYS ABOUT YOU:

DIGESTIVE

You love a classic

CHOCOLATE DIGESTIVE

You love a sequel

HOB NOB

You're a safe pair of hands

CHOCOLATE HOB NOB

You’re a maverick

OREO

You’re a trendsetter

GINGER NUT

You’re a loose cannon

PARTY RING

You’re a child

MALTED MILK

You’re a grandparent

NICE

You’re a lost cause

PENGUIN

You like dad jokes

PINK WAFER

You like pink

GARIBALDI

You like raisins a bit too much

BISCOTTI

You drink a lot of coffee

CHOCO LEIBNIZ

You go on a lot of ski trips

JAMMIE DODGER

You are out of control

CUSTARD CREAM

Liquid custard just wasn’t enough for you was it

FIG ROLL

You bow to no one

BOURBON

You like chocolate

CHOCOLATE CHIP COOKIE

You love chocolate

TRIPLE CHOCOLATE COOKIE

You have a serious chocolate problem and we need to talk

SHORTBREAD

You own several kilts

MILLIONAIRE’S SHORTBREAD

You own several solid gold kilts

TUNNOCK’S TEACAKE

You live life at a hundred miles an hour

WAGON WHEEL

You live life at a hundred miles an hour, but much flatter

JAMMIE WAGON WHEEL

It’s 5 o’clock somewhere

VIENNESEE WHIRL

Well la de da your majesty

JAFFA CAKE

You have no time for the nuanced differences between biscuits and cakes

TUC

You have no time for the stark differences between biscuits and crackers

RICH TEA

You need to try more biscuits

[tamaradoubraomonibeke]

[random-tuga-em-londres]

My orange juice is like wikihow but with puns

[alecces]

I had the chance to play in an ad for innocent drinks ! That was a pretty fun thing to do, go check it out !

[gershonposts]

UK Conservative conference: Businesses consider EU question

UK Conservative conference: Businesses consider EU question

The UK’s businesses are considering what reforms, if any, will be best for them. Helena Morrissey, chief executive of Newton Asset Management, told the BBC the EU was no longer fit for purpose. But co-founder of Innocent Drinks, Richard Reed, says the UK gets a lot more out of the EU than it t…

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[chiaraprcorner]

AN “INNOCENT” EXAMPLE - CAN COMPANIES AND CHARITIES WORK TOGHETER?

When we talk about Corporate Social Responsibility, wethink sometimes about those collaborations that link companies and charityassociations. I always wonder if they succeed in boosting a company’s image orif they are just underrated in an always more skeptical society. An example that comes in my mind is the one of the smoothies company Innocent Drinks. Founded in 1998 by three Cambridge University graduates, Richard Reed, Adam Balon and Jon Wright is now owned (over 90%) by The Coca-Cola Company.

Innocent gives 10% of its profits to charity, the majority of which goes to the Innocent foundation, a UK registered charity set up in 2004. The Innocent foundation’s aim is to help the world’s hungry by providing grants to charities and projects helping communities on a sustainable path to a better life where they can escape poverty and hunger. Since the foundation was set up the company has given over £2.4m to 55 projects, helping reach over 530,000 people. At least this is what it is said on their Website. 

This seems to be a very successful story: a smoothie maker company providing not only healthy food to their costumers but also funding to help the world’s hunger. However, in May 2011 the company was accused to not have donated the promised money to their charity since 2008, as reported on the Daily Mail. “Analysis of its financial records has revealed £520,000 intended for the foundation was kept in the company’s bank account” it said on the article (Cohen, T. 2011). After this scandal the company the company committed to give a minimum of £250,000 to the Innocent foundation in years when there is no profit made, to allow its work to continue.

This is just one of many examples that show how collaborations between charity and companies can be double-edged sword to enhance a company’s CSR. It can be a good opportunity to show a social engagement by the company, but if it is not portrayed in the right way or there is a huge gap between results and proclaims, can seriously affect negatively the company’s image, because failing in keeping your word is even worse than not being engaged at all.