Refinery29 x #BUILTBYGIRLS
#BUILTBYGIRLS is an organization that aims to get more young women interested and involved in tech-focused industries. This year, Refinery29 signed on as a #BBG advisor partner in which a dozen members of our P&E team are mentoring teenage #BBG members in 1-1 sessions, introducing them to various career opportunities in tech.
In addition to the mentor program, yesterday we hosted 50 #BUILTBYGIRLS members for a “Tech of Lifestyle” hashtag event at our office.
The event kicked off with a panel discussion with 3 members of our engineering team (Cara Warner, Nicole Pikulin, and Stasha Rosen) followed by a challenge activity in which our guests were asked to brainstorm technology-led solutions for how Refinery29 could provide personalized experiences for our users.
Not surprisingly, our guests came up with some truly brilliant ideas like content recommendations based on cookie data, social media likes, R29 editors you “follow”, the ability to customize the categories in the site nav, and even content suggestions based on the time of day (eg: R29 makeup tutorials in the morning, recipes in the evening).
Makin it rain with brilliant ideas at our Tech of Lifestyle Media event at @refinery29 🙌 #BUILTBYGIRLS @BUILTBYGIRLS
@refinery29 always inspired while working here but today more than ever #builtbygirls @builtbygirls reaching out to young women who are interested in tech @_princesstigerlilly
surrounded by #bossbetch(es) #builtbygirls #refinery29 @nichole.ricketts
Thanks to everyone who came out!
