You’re Never Alone on the Road #ItCanWait
As we head into Labor Day weekend, AT&T is urging drivers to put their phones down and reminding them that It Can Wait. Studies show that 36% of drivers look at their phones while children are passengers in the car. And distressingly, 2 out of 3 confess to using their mobile device when they’re driving alone. AT&T’s latest ad for the It Can Wait campaign is a humanizing scenario all parents and young drivers can relate to — and reminds us that distracted driving is always dangerous.
As we become more dependent and attached to our phones, distracted driving becomes more tempting. With over 10 million drivers who’ve pledged not look at their phone on the road, and 5 million downloads of AT&T’s DriveMode app, AT&T continues to spread the word.
Whether you’re driving alone or not, help keep the roads safe this weekend by keeping your eyes on the road, not on your phone.
