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Marketing and market research

Marketing and market research

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For Primary research towards my final outcome to design an illustration to go on the deck a skateboard, I went out into Wakefield City Center to photograph graffiti, stickers and other items with design on that might help in generating ideas later on.

Throughout Wakefield, there is lots of graffiti work with lots of type and some forms of character design, these will be super helpful when coming up with ideas to create my own design to go on the deck of a skateboard.

My favorite “typeface” from all the graffiti pictures I took is the ‘Spaminca’, unlike the others this one is more on the eligible side of being able to read it and its a type I may try to replicate and perhaps modify to fit my design.

In all the graffiti I photographed, a majority of them used bright eye catching colours with bold black outlining to give it a cartoony, bold, solid look that jumped off the wall and stood out out from other graffiti I saw. So when designing my design I’ll go with a colour pallet that uses bright and bold colours.

Traversing Wakefield – Primary Research

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FINAL – Poster 2

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FINAL – Poster 1