#ivan reyes

[frasereforma]

Cristo te hace ver que todas estas cosas temporales son basura en comparación al privilegio de conocer, amar y servir a quien murio por ti.

Ivan Reyes

[ivan-reyes-uk-blog]

GET ACROSS YOUR MESSAGE

First of all, defining your target audience is essential. That allows you to know to whom you will write to.  Once you have your target audience clear, focus on it by searching the best way to reach the majority of individuals from that particular group.

For example, if you are trying to write your personal review about a particular car you should be present in the most popular motor-trade forums,  online motor magazines, motor fan clubs or related social media, linking your blog to other related sites, etc.

However, if the vehicle is, for example, a seven seater family car, you should also have to forward your message to family forums, parental-advice websites, family related blogs, parents’ recommendations, and so on.

 In order to communicate what you want to say, make it simple!

A message has to be written thinking in your target audience and make it:

  •    Interesting and engaging,

•    Simple (avoid using technical jargons or complicated words),

•    Memorable,

•    Challenging: Ask questions, make your target think,

•    Creative,

•    Not at all ponderous or pompous,

•    Consistent: the same message across all media.

If you want more suggestions, take these recommendations as a rough idea of how to get across your message effectively:

·      Make an easy-to-remember title,

·      Use simple words (avoid or explain technical words),

·      Use illustrations, charts, and graphics,

·      Create catchy stories,

·      Use light colours and easy-reading font styles,

·      Bear in mind the (Ux) User Experience (the way your website-visitors will navigate through your website (if you have one),

·      Let your readers comment on your message,

·      Produce a short video clip about your message,

·      Use all media possible.

[ivan-reyes-uk-blog]

EVERY DAY AND EVERY NIGHT MORE PEOPLE GET TO KNOW EACH OTHER

With the emergence of social media, more people have been able to get to know each other. Brands, organisations and businesses have been getting closer throughout this reliable and efficient digital marketing tool.

The target audience has been greatly magnified as the market places have been multiplying and growing across the planet.  Social Media undeniably helps people and organisations to get a direct approach to potential and existing customers. It also helps obtaining immediate feedback and increasing their possibility to calibrate their focus while targeting a selected group of people or a niche market. 

Nevertheless, in order to achieve the above-mentioned benefits of social media, you have to frequently provide engaging, interesting, authentic and catchy stories. All of these messages have to be full of sense and following a strategic social media marketing plan in order to boost their public image, branding and sales.

 Some of the social media I recommend are:

·      Blogs,

·      Consumer-to-consumer emails,

·      Social media networks like Facebook, Google+, and many others,

·      Service and product reviews websites,

·      Moblogs (multimedia sites),

·      Video content websites,

·      Word-of-mouth forums and

·      Professional profile sites (e.g. LinkedIn).

However, every day social media outlets are multiplying and getting connected to strong networks.

All in all, before jumping into the dynamic world of the social media marketing, keep in mind the three following principles:

Focused,

·         Clarity,

·         Engagement,

·         Frequency and

·         Measurability.

If you are still not still having all these mentioned boxes ticked, stay away from social media marketing, but don’t delay it for too long, as your competitor’s SMM strategy could be getting going right now!

[norban]

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