#jeff goodby

[postkiwi]

Adobe Creativity for All

Adobe #CreativityForAll #Oscars campaign @TheAcademy created @GSP @buck_tv @OneUnionRec @thelifeofaivax @OBEYGIANT in partnership with @TeachForAmerica - beautiful collation of global art

Adobe has launched “Creativity for All”, an advertising campaign designed to connect with viewers of the 2020 Academy Awards. The television and online commmercial at the heart of the campaign edits together a wide range of creative media, including illustrations, animations and photographs. Beginning with Vanessa Rivera’s Adobe Photoshop splash image, Vienna Mermaid, the Adobe Creativity for All…

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[quartey]

I do think that in some ways, the complexity of technology, the things that we all have to deal with in media, have created a new kind of person that is sensitive to media, but also sensitive to the kind of beliefs that people have. And this person can put the two together.

Jeff Goodby, in Teressa Iezzi’s The Idea Writers

[metricabtl]

La mejor publicidad y/o mercadotecnia es la que NO intenta venderte directamente.

[gamechangers-cannes]

Every year, we do quantitative research to see how “got milk?”, with its rather modest budget, measures up against the unaided recall of taglines from massive drinks like Coke and Pepsi. We continue to bury them.

Jeff Goodby, Game Changers: The Evolution of Advertising

[moreirajulianna-blog-blog]

Art & Copy

Indico este documentário para os publicitários. Simples e inspirador!!

[ialreadydontlikeyou]

Interesting interview with Jeff Goodby on the current state of Black creatives in the advertising industry.

Very interesting read. This is something I have a little bit of knowledge on myself.

[quartey]

Lessons learned from Art & Copy: 4 of 5

My favourite quotes from Art & Copy, organized around a theme.

Lesson 4: Ads are an event and an invitation

An ad campaign is a party that celebrates something happens to be distilled into a product.

I think we're trying to entertain society using client's products. And if a client heard that they're thinking "Wait. What, you're not thinking about my product?" Of course we are. But I believe we're here everyday to do something kinda special to connect to society in some entertainment form.

- Rich Silverstein (Goodby, Silverstein & Partners)

I've always made a distinction between things that you experience kind of as a single person and you go wow this is kinda cool I wanna go tell my friends about it and things that you experience as a single person but you know that millions of other people are seeing it at the same time. It's a mass communal happening and not too many things offer that in life.

- Jeff Goodby (Goodby, Silverstein & Partners)

Lesson 1: People like to be advertised to

Lesson 2: Ads can (and should) reveal rather than obscure

Lesson 3: The things we make, make us

Lesson 4: Ads are an event and an invitation

Lesson 5: Above all, courage