BIG CHANGES happening at Earwolf and co-founder Scott Aukerman joins Jeff Ullrich to talk all about them plus their foundest Earwolf memories on THE WOLF DEN!
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BIG CHANGES happening at Earwolf and co-founder Scott Aukerman joins Jeff Ullrich to talk all about them plus their foundest Earwolf memories on THE WOLF DEN!
This Week
"Here is the primary argument for joining a network – and I’ll keep this short: you have better things to do. Some people mow their own lawn, others hire a landscaper. Some people buy used home exercise equipment off of Craigslist, others hire personal trainers. Some people make their own dinner, others go to a restaurant. It’s about opportunity cost."- Podcast Networks Work Hard To Let Hosts Focus on Shows (Jeff Ulrich for Midroll)
"Podcast networks have a future, but it’s in casting off more of the shackles and models that continue to constrain them. And this future vision may be so different from what we currently understand a podcast network to be that Marco may be right: the new model may need a new name that better defines its purposes. A pod of podcasts, not a network."- Pick a Peck of Podcasts: Are Networks Still Relevant? (Glenn Fleishman for Glenn Fleishman)
"This lack of visual disparity has probably led to society’s fondness for hipster-bashing. As Alex Miller, UK editor-in-chief of Vice, explains: “I couldn’t define a hipster. I guess it’s ‘The Other’. But as a general term it’s blown up because people finally realised they had a word to mock something cool and young which they didn’t understand.” - The end of the hipster: how flat caps and beards stopped being so cool (Morwenna Ferrier for The Guardian)
"He said that work was what he did to make money to fund the things he cared about. This idea of having a job that makes going to work fun every single day and as fulfilling as hitting a home run while rescuing a baby and simultaneously getting a book deal for your Tumblr is mostly a myth and not something to keep changing careers until you find." - (Emily V. Gordon for Do You Think You're Pretty?)
Earwolf's Jeff Ullrich on podcast networks, bypassing gatekeepers & launching the Midroll
Summary: Anyone who listens to comedy podcasts knows about Earwolf, the hugely successful comedy podcast network responsible for shows like Comedy Bang Bang, Sklarbro Country and many more. Earwolf was founded by Scott Aukerman and Jeff Ullrich in 2010, and in this conversation I talk to Jeff about Earwolf's evolution, the podcast advertising market, the creation of his new advertising platform, the Midroll, why landing blue-chip big brands isn't always desirable and where he sees this market going.
This is one of the conversations I have made available for the Podcast Project. If you'd like to learn more about this project, go to nextmarket.co/pages/the-podcast-project for more details.
Love, Dad: Tagging Out
Today Jeff is joined by the amazing impressionist, father, and resident of Sklarbro Country — Chris Cox. Chris talks about having play dates with his daughters, sometimes losing his patience taking his daughters to school, and how parenting is hypocritical when it comes to technology. He also explains the process of tagging out with his wife, getting in shape in preparation to be a dad, and the exhaustion that comes with being a parent.