#jenniferaaker

[p-a-c-t-blog1]

Pursue Meaning Instead of Happiness - When people say their lives are meaningful, it’s because they feel their lives have purpose, coherence, and worth. ....our lives matter and are contributing to the world in some way. http://tinyurl.com/MeaningfulnessVsHappiness @nymag @scienceofus ~Let me know what you think in the comments~ #nymag #scienceofus #meaningfulness #hapiness #newyear2017 #EmilyEsfahaniSmith #JenniferAaker #ThePowerofMeaningCraftingaLifeThatMatters

[amontesa]

Jennifer Aaker - The Happiness Narrative (Future of StoryTelling 2015)

[thinkjackal-blog]

Jennifer Aaker: Harnessing the Power of Stories

Came across this segment from a Stanford professor on the power of stories. Jennifer Aaker is a social psychologist and the General Atlantic Professor of Marketing at Stanford University's Graduate School of Business. In this lecture, Aaker demonstrates how connecting with people involves intellectually and emotionally movement. This topic is particularly relevant for marketers - sometimes, all people want is to connect with a mission, with a movement, with a story. 

Here's a brief synopsis of what this video is all about...

"When people think of advocating for their ideas, they think of convincing arguments based on data, facts, and figures. However, studies show that if you share a story, people are often more likely to be persuaded. And when data and story are used together, audiences are moved both intellectually and emotionally. When telling a story, you take the listener on a journey, moving them from one perspective to another."

Enjoy.