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3 Ways to Make Your Brand Memorable on Social Media

Do Something People Will Remember. People are looking to engage with their favorite brands. A positive experience creates memories and will likely result in new brand ambassadors - individuals who loyally promote your brand to all their friends. Go the extra mile on social media and create experiences designed to get people talking about your brand.

Engage With Your Followers/Fans. Don't just passively throw content at people who like your brand enough to follow it via social media - listen to them. Don't put yourself in a reactionary position where your brand is reacting to conversation after the fact. Listen to your fans, engage with them, and implement their feedback. The customer is usually pretty correct.

Tap Into Cultural Zeitgeist. Are your social media fans also huge 'Bama football fans? Do they love working from coffee shops? Do they constantly support indie artists? Understand who is listening to you and feed off their interests. Recognize that your brand fits within a macroeconomic landscape that boasts a lot of competing brands. Be bold and understand where your brand fits in.

#socialmedia #twitter #facebook #marketing #branding #entrepreneurship

In this short video, Dan Pink discusses his newest book, To Sell Is Human. Here's a few key takeaways:

Everyone is in sales now. 1 out of 9 Americans are employed in a traditional sales position. But in the connection economy, the other 8 of us are in the business of moving people to exchange something they have (money, time, resources, opinion) for something we have (product, idea, service).

The new economy has upset the sales power balance. We used to live in a world where sales people had all the information and used it to achieve a position of power. Now that information is available at our fingertips, the rules of selling have completely changed.

Moving people is all about connection. It's about understanding the other person's perspective and identifying the real needs that they have. It's even about physical connection--using body language to communicate trust when you're talking face-to-face. Don't stop at empathy (feeling another person's feelings); work towards "perspective-taking" (thinking about what, how and why another person is thinking).

Whether it's moving our customers, colleagues, supervisors or students, we're all in sales now. This is a great book to help us understand and navigate this new landscape.

#Sales #Marketing #Selling #Daniel Pink

On Studying Entrepreneurship Without Actually Doing It

Anyone see Seth Godin's blog post this morning? Here's the first line...

"Studying entrepreneurship is like studying the appreciation of music without listening to it."

#entrepreneurship #sethgodin

When people think of advocating for their ideas, they think of convincing arguments based on data, facts, and figures. However, studies show that if you share a story, people are often more likely to be persuaded. And when data and story are used together, audiences are moved both intellectually and emotionally. When telling a story, you take the listener on a journey, moving them from one perspective to another.

Jennifer Aaker, Stanford University

Jennifer Aaker: Harnessing the Power of Stories

Came across this segment from a Stanford professor on the power of stories. Jennifer Aaker is a social psychologist and the General Atlantic Professor of Marketing at Stanford University's Graduate School of Business. In this lecture, Aaker demonstrates how connecting with people involves intellectually and emotionally movement. This topic is particularly relevant for marketers - sometimes, all people want is to connect with a mission, with a movement, with a story.

Here's a brief synopsis of what this video is all about...

"When people think of advocating for their ideas, they think of convincing arguments based on data, facts, and figures. However, studies show that if you share a story, people are often more likely to be persuaded. And when data and story are used together, audiences are moved both intellectually and emotionally. When telling a story, you take the listener on a journey, moving them from one perspective to another."

Enjoy.

#Stanford #marketing #branding #story #jenniferaaker #psychology #business

All our dreams can come true, if we have the courage to pursue them.

Walt Disney

#disney #waltdisney #quote #dreamscometrue #courage

70% of Consumers Trust Brand Recommendations From Friends

Check out the findings of this recent study published by Forrester Research. The report analyzed the responses of 58,000 respondents and found that 70% of consumers trust brand recommendations from friends but only 10% of consumers trust advertising. These findings underline what we know about modern consumer behavior -- people simply don't trust one way messages from brands advocating products or services. However, this study takes that notion a step further and advocates for a different approach to reaching consumers -- through branded content.

#branding #brandedcontent #marketing #forrester #report

In his SXSW keynote address, Dave Grohl discusses his story--from discovering punk rock as a kid in Virginia to creating Nirvana's Nevermind--and teaches us what he knows about music.

This talk says everything you need to know about why we love music, why music changes lives. Definitely take the time to watch this, and go check out his recent documentary "Sound City."

#Dave Grohl #Foo Fighters #SXSW #Music

Look at the very bottom ;) #thinkjackal

#thinkjackal

Is Advertising the Best Way to Advertise?

In a recent blog post on Post Advertising, Jon Thomas lays out his ideas on why advertising has lost some of its luster since its Don Draper-esque glory days. Agencies on Madison Avenue used to bring in gobs of money by selling exposure. It was a simple equation: more eyeballs = success; but in a world where 95% of consumers don't trust advertising, this equation no longer computes.

#Marketing #Advertising #Content

If you haven't had a chance to check out Amanda Palmer's TED talk yet, we highly recommend it. At times odd, but always captivating, Palmer explains the importance of being able to ask for help, and how it has led to her success in the music industry.

The biggest impact of this talk, however, is the question Palmer leaves us with. What if we didn't try to make people pay for music, but instead found ways to let them pay.

Watch the video for some more insight on that.

#AmandaPalmer #TEDTalks #ArtofAsking

Poor Fan Engagement Is Killing The Music Industry

Check out this study by Nielson Entertainment Measurement. Dedicated fans spend upwards of $422 annually on music. But it's the $83 fan where the music industry is failing. Speaking specifically to this market segment, Nielsen Entertainment executive David Bakula estimates that there's a growth area of between $450 million and $2.68 billion still for the industry to reach. "Consumers really want more and they want to be engaged," he said.

#musicindustry #musicbiz #music #branding #marketing #tribe #nielson #latimes #hypebot

Jackal in Cincinnati. #thinkjackal (at Contemporary Arts Center)

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3 Ways Artists Can Differentiate Themselves

Artists tend to think of themselves as, well, artists. But around here we tend to think of them as small businesses that sell art. It’s an important mindset shift for artists that want to maintain control of their own music and careers.

#Artist Marketing #Value Disciplines #Taylor Swift #Radiohead #Zac Brown Band

Some think that open source is digital communism, but it’s exactly the opposite. We are laying the public foundations for new ecosystems of private enterprise that will reinvigorate competition and break inefficient monopolies. The antiauthoritarian ideals of youth culture are becoming something nobody saw coming: a new more extreme, invigorated, and equitable strain of the free market—the decentralized future of capitalism. As organizations and systems become more open and transparent, as the balance of power between consumers and producers is leveled as we become more connected, another important idea is gaining traction. As we shall now see, it’s not enough for new systems to just be connected to their audience; the dialogue between systems and their users needs to be genuine above all else. Our new connections need to be authentic.

Matt Mason, from The Pirate's Dilemma

What's in a Brand?

Think about the word brand for a minute.

Originally, a brand was what someone did to himself in order to signify that he was part of a certain tribe. He branded the mark of the tribe on his own body to demonstrate that his identity was entirely tied to that of his tribe.

Marketers talk a lot about how a brand is the way an organization represents itself to the general public. But I think that’s only telling half the story.

A brand is when an individual uses the mark of an organization to communicate her own identity with others.

And a really powerful brand is when an individual makes that “brand” permanent.

#Brands #Marketing #Engagement #Tribes

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