#journey builder

[nidhisolunus]

Journey Builder: The Salesforce Tool to Build Personalized Customer Journeys

Learn how the Journey Builder tool of Marketing Cloud can help your business ensure delightful customer experiences.

Learn how the Journey Builder tool of Marketing Cloud can help your business ensure delightful customer experiences.

[nidhisolunus]

Leveraging Salesforce Marketing Cloud Studios for Better Customer Relationships

Find out how you can leverage Salesforce Marketing Cloud to propel your marketing efforts and grow your business.

Boosting your marketing initiatives can greatly improve your business performance. And #Salesforce #MarketingCloud helps you achieve that. Read to find out how. 

[amigoccs]

每日一文：買家旅程

A beginner’s guide to customer journey maps

Salesforce 的 Journey Builder 就是廠商用來監控與客戶之間的 Touchpoint，並採用自動化的方式推進Buyer's Journey 買家旅程。

但是在購買之前，不妨先利用 Cacaoo 繪製，加速作業與標準畫圖示。因爲要 Journey Map 通常會反覆修改，不建議用紙筆。

在我的客戶要購買 Salesforce Padot 之前，我都會提醒他們，你們的 customer journey maps 在哪裏？有用 Javelin Experiment Board 設計並驗證過嗎？ 系統買了就開始燒錢哦！

當然，緊迫盯人監控訪客的一舉一動，不但有侵犯隱私的高額賠償法律風險，更容易造成潛在客戶的反感，Target 就曾經有相關案例：How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did

搜尋：「Amigo Buyer's Journey 買家旅程」、「導入 CRM 需要不斷微調組織與流程，持續最佳化客戶服務體驗」

[oaktreesoft-blog]

Everything about Marketing Cloud, Journey Builder and Email Template

[domdigitallabs]

Já experimentou a app mobile do Marketing Cloud?

Sabia que pode gerir as suas campanhas diretamente no seu smartphone? 

Instale a app Marketing Cloud e tenha acesso a informação sobre a performance das campanhas de email marketing, SMS e das journeys em tempo real! 

Algumas das funcionalidades da app são:

Possibilidade de fazer reset de password dos utilizadores

Visualizar no calendário as mensagens agendadas (passadas e futuras)

Acompanhar a performance dos email, journey builder, automation studio e campanhas

Partilhar os resultados das campanhas por email

Veja este vídeo que lhe mostra algumas das vantagens em usar a app mobile Marketing Cloud. 

Preparado para começar a usar a app mobile de Marketing Cloud?

Se utiliza um dispositivo Android pode fazer o download da app neste endereço https://play.google.com/store/apps/details?id=com.salesforce.marketingcloud&hl=en. Se usar dispositivo iOS faça o download neste link https://itunes.apple.com/us/app/salesforce-marketing-cloud/id1080344623?mt=8

Se ainda não usa Salesforce Marketing Cloud mas está curioso sobre as suas potencialidades, peça-nos uma demonstração sem compromisso. Temos uma equipa de profissionais certificados em Marketing Cloud, especializados em marketing digital, design e content marketing. Conte com a Dom Digital(LOBA) para proporcionar uma excelente Experiência de Cliente.

[marcelvogt]

[which-50]

Apps are the way customers visualise their experience with companies: Salesforce

By Andrew Birmingham,

Thursday September 25, 2014

Smartphone apps are the gateway to the customer journey according to Derek Laney, Salesforce's director product marketing management for Salesforce ExactTarget marketing cloud.  "Across all industries apps are the means by which customers visualise their journey and experience their relationship with an organisation."

(Salesforce's Derek Laney)

Laney made the comments during an interview with Which-50 to coincide with the launch of Salesforce's new Journey Builder for Apps platform.

The company rolled out the latest kit in its marketing tech arsenal this earlier week.  According to the company, Journey Builder is designed to help brands map and deploy personalized customer journeys directly from mobile apps, and to create interactive experiences to drive engagement and loyalty.

Salesforce is one of several major US software vendors vying for leadership at the marketing cloud layer, with mobility in particular a critical element of the strategy.

As the company noted in its announcement, there are 2.2 million apps available across Apple App Store and Google Play. "And in 2013, people downloaded 80 billion apps, a number that will grow to 160 billion by 2017, according to eMarketer. Apps and devices are essential to every customer's life, and every company's strategy."

Yet despite this huge market, most consumers have only 25 to 30 apps on their phone. To make matters worse for marketers, contestability for consumers attention is made more difficult by the fact that games and Facebook account for a clear majority of the mobile minutes consumed.

For brands then, that doesn't leave a lot of oxygen to capture the consumer's mindshare. In such a competitive space, the customer experience a brand can deliver through their app becomes even more critical which is why platforms like Journey Builder for Apps from Salesforce and comparable offerings from its competitors are becoming so important.

According to Laney, "We really felt we needed a solution to help bring together the physical and digital part of the customer journey."

He said marketers are very much focused on understanding the one to one customer journey. "So a lot of our R&D investment has centered on beefing up the Journey Builder product and making that the heart of what we are doing in marketing. Everything now is about how do we help our customers deliver these one to one journeys."

To do that he says Salesforce recognized the need to invest heavily in the data platform. "ExactTarget has the ability to handle many terabytes of customer data from one customer and that means we have a lot of behavioural data. But we also needed the intelligence on top of that to make decisions within Journey Builder and that is the predictive intelligence layer."

The company has also beefed up support for asset management and online content management, along with things like enterprise workflow approvals, to ensure marketers are able to execute across all of their digital channels, he said.

In its statement accompanying the launch of Journey Builder Salesforce identified six key benefits;

Create and plan customer app journeys—Companies can now map out customer journeys with simple, intuitive Journey Maps, and then activate those journeys inside mobile apps and across any digital channel with a single click. Journeys can be triggered by any interaction with the app and users will receive personalized communications based on choices they make and actions they take in apps, on websites, or through any other digital interaction with a brand.

Drive app downloads and engagement—Marketers can drive multi-channel marketing across channels like email and social advertising to drive app downloads, create mobile notifications to drive app adoption and publish targeted in-app content to drive deeper app engagement.

Build journeys fast with Journey Templates—Pre-built journeys help companies boost app downloads, on-board new app users with a great first experience, increase app engagement with personalized content and optimize customer engagement with analytics.

Connect apps to any customer interaction—Automated triggers can publish new content based upon the context of the customer, including updated loyalty program data or recent app usage. In addition, companies can set up wait times, decision splits and custom triggers that leverage real-time data across sales, marketing, service and communities.

Connect locations and products to the journey—Customer journeys can also be triggered based on data from geo-fencing, beacons and wearable devices. The Journey Builder for Apps SDK and Salesforce1 Platform service Heroku offer powerful and easy ways for companies to integrate connected spaces and products into their apps.

Build, scale and deploy engaging, transformational apps—Also announced today, Heroku DX provides companies and their developers with a single end-to-end platform for building engaging apps that utilize Journey Builder for Apps. Heroku DX's new Dashboard + Metrics, database analytics and Heroku Button allow developers to create the next wave of engaging mobile apps faster and easier.

The company already has an Australian client – William Hill, one of world’s leading online betting and gaming businesses.

Its Australian COO Issac Ward said, "We recognise that providing a great multi-channel experience delivers increased value for both our customers and our business. ExactTarget helps us build seamless customer journeys across all devices and platforms."

- See more at: http://www.which-50.com/blog/2014/september/25/apps-are-the-way-customers-visualise-their-experience-with-companies-says-salesforce/#.VCPtiyr5Apo

[value4money]

New Post has been published on Digital Marketing Domain - Full Vertical - SEO, SEM & SMM services customized..!

New Post has been published on http://www.learn-digital-marketing.com/salesforce-focuses-on-apps-as-new-channel-with-journey-builder-for-apps/

Salesforce focuses on apps as ‘new channel’ with Journey Builder for Apps

Above: A screen from Salesforce's Journey Builder for Apps

Image Credit: Salesforce

Mobile is computing’s new center of gravity, and apps are the core of mobile. To help marketers direct their efforts toward this critical part of digital experience, Salesforce is releasing its “Journey Builder for Apps” today.

In July, Salesforce launched its Journey Builder for creating unified customer experiences across a variety of channels, including the Web, social, email, apps, and so forth.

Journey Builder for Apps is a more specialized tool, similarly built on the Salesforce1 Platform and integrated with the ExactTarget Marketing Cloud, which allows marketers to plot how app usage fits into a customer’s overall journey from prospect to customer, utilizing maps, interactions and analytics.

“Apps are a new channel,” Salesforce vice president of product marketing Gordon Evans told VentureBeat. He said this new addition to Journey Builder integrates app marketing more completely into customer journeys, and offers a SDK for integrating Journey Builder with apps.

Salesforce is also announcing that a version of Heroku, called Heroku DX, will enable the company’s cloud-as-a-service to serve as a platform for apps that integrate with Journey Builder for Apps.

Inside Journey Builder for Apps

Journey Templates are pre-built assets in the new tool. They include ready-to-use community web pages that can customize content to a user’s particulars.

By integrating apps more fully into overall multi-channel marketing campaigns that also include email and social ads, and by getting deeper into the mobile app management space, Salesforce hopes Journey Builder can help to drive app downloads, encourage app engagement, and, of course, provide data about what app users do.

The customer journeys, the company said, are triggered by interactions with the app, and companies using Journey Builder can then address those customers through such means as personalized emails encouraging app downloads, or through messages or ads sent to the app.

Other options include publishing new in-app content, such as loyalty program updates, that responds to contextual information — like how much an app has been recently used. You can also set wait times or triggers that depend on specific user actions.

How about that sweater?

As an example use case, Salesforce suggested that a customer who looks at the same sweater multiple times on an app could automatically get a message about a discount on that item.

Or, if a customer doesn’t buy tickets after using an app to check a band’s concert dates, to give another example, you could automatically send a message about upcoming concert dates.

And, in a sign of how fitness apps might respond to our exercise patterns, Salesforce suggests that an app on a wearable could show an invite to join a competitive exercise group, once the customer reached an exercise goal.

“Lots of apps get downloaded,” Evans told us. The question is, “How do you drive adoption of these apps, [through] continued engagement?”

Triggers can also be based on information from beacons, wearables, or geo-fencing in physical stores.

Salesforce is increasingly “thinking about location as part of [customer] journeys,” Evans said, especially since the company sees mobile apps themselves as being a convergence of digital and physical worlds.

Accompanying the unveiling of Journey Builder for Apps, Salesforce is also announcing an alliance with global ad and marketing group Omnicom to create “an integrated customer journey platform” for use by Omnicom’s various agencies, including BBDO, DDB, and TBWA.

Mobile developer or publisher? VentureBeat is studying mobile app analytics. Fill out our 5-minute survey, and we'll share the data with you.

With more than 100,000 customers, salesforce.com is the enterprise cloud computing company that is leading the shift to the social enterprise. Social enterprises leverage social, mobile and open cloud technologies to put customers at t... read more »