Which-50

Welcome to Which-50's Tumblr blog which provides selected highlights from Which-50.com including news, trends, insights and analysis about digital disruption and transformation.

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Which-50’s ‘Secret Shopper’ program suggests a world of retail dislocation

For the past two months Which-50 has been deeply immersed in the world of omnichannel retail. As part of a study tour of North American digital retail progress we ran a ‘Secret Shopper’ program in Toronto and San Francisco. What we found was a disjointed customer experience belying the myriad

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Apple, Body Shop, Lush and Nespresso rule Aussie retail but most brands struggle : Survey

Despite bricks and mortar retail coming back into vogue of late and the launch of major overseas fashion labels into the local landscape a new survey of Aussie retail says most brands are so crap at it they’re best shutting their doors and going fully online. And the main concern –

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Most bankers think their industry is failing the challenge of disruption: Study

In the face of the digital disruption wrought by Fintech bankers have leapt from lethargy to despair in the blink of an eye. How else to interpret the findings of a new Economist Intelligence Unit report. According to the study called, “The Disruption of Banking” the good news – of you

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Chatter Report – You can also measure digital disruption by the wailing of the complainants

It’s probably the best line we have read in a piece of content marketing for ages. Oracle’s Michael Hicken’s writing in a Forbes Voice column says that complaints by disrupted industries and by the grandstanding regulators who protect them, are examples of failing market participants “rising to the defense of

digital disruption

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Chatter Report: What does the digital future look like?

Stories that write themselves, toasters that call customer support, and digital vandalism all caught the imagination of the digerati this week, courtesy of Gartner’s top ten digital predictions. Each week Which-50 and KINSHIP digital study the global social stream to identify most influential social chatter around digital research. This week

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Why 90 per cent of organisations won’t survive a digital disruption

You read the headline correctly – ninety per cent. Well let me qualify that and say that that 90 per cent includes those organisations that also try to take advantage of a digital disruption opportunity and are not successful. Nevertheless it’s still a big number, so here is how we

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The real estate industry will be next to feel disruption’s wrath: ADMA Boss

Jodie Sangster, CEO of the Association for Data-Driven Marketing and Advertising( ADMA), says the key to being a successful disruptor is simply taking customer pain points and fixing them and is eyeing-up real estate as disruption’s next target. With Uber and Airbnb currently flying the digital disruption flag we can only hope

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Online now captures over 40 per cent of the ad market as the total smashes through $5 billion

The Australian online advertising market has delivered record revenues for the full financial year ending June 30th 2015, growing by 19.8 percent or $870.2m from financial year 2014 to reach $5.3bn. The data, which comes from the latest IAB/PWC Online Advertising Expenditure Report (OAER) shows that all online advertising segments experienced

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As Native Advertising Days gets under way in Copenhagen is important to reflect on the question What is good native advertising? One of best ways of answering that question is to take a look at what Netflix have been doing with it in recent years. Not only are they creating great content, they’ve also

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“We stuffed up” IAB apologies for 20 years of wooden headed thinking

Just a matter of weeks after its CEO threw a huge tantrum about ad blockers, the Internet Advertising Bureau has bowed to the inevitable and conceded that treating consumer like mugs was probably not a sustainable long term strategy. The organisation has conceded that the balance has shifted too far

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Facebook vs Google – Adobe delves into the data to see who’s winning

Google has dominated global online advertising for well over a decade but Facebook and even Bing (outside of the US) are leveling a previously distorted market. That’s our take on Adobe’s latest quarterly digital index. The reason Google is giving a little ground to its competitors, and especially Facebook –

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Snapchat Users Are Happier Than Facebook Users: Study

A study by the University of Michigan has found that users of photo sharing platform Snapchat are happier than people who use Facebook. The study assessed how 154 students feel about using social media throughout the day, with questions like “How pleasant or unpleasant was your most recent interaction?” and “How close

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The next challenge for marketers is delivering an integrated customer experience

Every marketer should have as their ultimate goal, the desire to design and deliver an amazing, integrated customer experience. This is a goal that should be shared across the entire organization. With customers connected 24×7, brands are under more pressure than ever to deliver compelling digital experiences, but achieving that

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Digital is the new normal but what about customer experience?

Busi­nesses in Asia Pacific are reach­ing their dig­i­tal peak. As dig­i­tal becomes stan­dard, the pace of trans­for­ma­tion is slow­ing and mar­keters are falling into a com­fort zone, start­ing to become risk adverse and not push­ing tech­nolo­gies to the next level. Yet, new research from Adobe and CMO Coun­cil show that

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The beginner’s guide to predictive workforce analytics

Today’s business executives are increasingly applying pressure to their Human Resources departments to “use predictive analytics”. This pressure isn’t unique to Human Resources as these same business leaders are similarly pressuring Sales, Customer Service, IT, Finance and every other line of business (LOB) leader, to do something predictive or analytical.

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Gallup warns of customer engagement risk to banks from digital

The move to digital banking is usually perceived as a win for both the banks and their customers, however there may be a cost for the banks, at least in the US. According to a survey by Gallup, “Banking customers are increasingly using digital channels to meet their banking needs.

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Retailers will spend $US2.5B on the Internet of Things by 2020

Spending by retailers on internet of things technology will increase by nearly 400 per cent to $US2.5 billion by the end of the decade according to new research by Juniper. The hardware spend includes Bluetooth Beacons and RFID (radio frequency ID) tags. In the first instance, Bluetooth beacons enable visibility