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Save the date: Social Media Day, June 30th!
Since 2010, Social Media Day has been saluting Social Media & celebrating how it has changed our lives and the World we live in for the better; shouting a huge *cheers* to all the fun & innovative people online.
This year, Mashable invites you to host your own meetup in your area!
Get involved, and share your event with the hashtag #smday.
For more info, click here.
Facebook marketing...
Seperate feeds for content.
Better visual design.
Social app prominence.
Consistent look across devices.
Cleaner, fresher & more visual appealing interface.
The Wall Blog reports on how the new changes to Facebook could do great things for Marketers and Brands...
Read full article here
Having strategy on Pinterest - Pin with purpose.
You see the tricky thing with Social Media is you can't really measure analytics before you set goals & objectives. This means that a lot of the time you risk wasting energy on things that don't get you where you want to be.
When it comes to Pinterest, lets not waste anytime and lets get the most out of it, effectively.
So, before you start your pinning, repinning and follow counting, decide what you are doing and what you are actually trying to get out of being active on Pinterest.
Social Media Today's, Lindsey Weintraub talks us through some key ideas:
Driving Traffic - Pin products that are on your website to Pinterest (via Reachli) to drive traffic across. This creates a link within each pinned image back to your site, and you can measure the referral traffic to see how effective it is. So, in a nutshell think of it as you can use every product image as a link back to the original website.
Increase Awareness - Even if your bussiness isnt product lead, you can still use Pinterest to build an image and your brand by sharing your personal content of your office, employees and more. Use it as a base to give your bussiness personality and people will follow you for your content, but will then recognise your brand and remember you. You'll become familiar indirectly.
Engaging with other brands and loyalists- Use the powerful tool of WOMM (World of Mouth Marketing.) Engaging with those who are influential will mean your brand gets promoted even when you are inactive. Pick out those who are regular ''repinners'' and ''likers'' of your brand and engage with these loyalists. This will then escalate on it's own but it can take its time.
Use all the useful measuring tools out there to help you keep on top of how effective your engagement is. Tools such as - Google Analytics, Reachli, Pinfluencer (to measure referral traffic from Pinterest to your website) and Pin reach, Reachli, Curalate, Octopin (when focusing on brand awareness.)
Source: http://socialmediatoday.com/parkerwhite/1275621/pinterest-strategy-are-you-pinning-purpose
*ding* *ding* *tweet* *tweet* - Make way for the Tweeting Bicycle!
Razorfish (Digital ad agency) will be sending 20 of their new self-tweeting bikes to south by southwest festival this year. They will be part of the interactive section of the event for the festival-goers to try out.
The bicycles all have their own Twitter ID's and are fitted with GPS devices, so will tweet about their location, the weather and other relevant topics via Razorfish's social media team.
The innovative cycles also have QR codes that will send users to the usemeleaveme website.
If something bad were to happen to one of the bicycles or if one of them were to get stolen then PennyTheBike (thats the twitter name of one of the bikes) would tweet "RIP" and sign off.
It's all part of a social experiment by Razorfish (with a smidgen of self promotion too.)
What a crazy but kind of awesome idea! What do you think of this experiment?
Information & image sourced from: Mashable
Optimise your tweets. Achieve big things with just 140 characters.
Econsultancy's suggestions on how to tweet effectively:
1. Keep it down to 70-100 characters, rather than the max. 140.
2.Hashtag with key and popular words. But don't over do it! It can look a bit spammy.
3.Shorten links via Bit.ly and cutomise them too.
4.Attach a photo were you can. Pictures are always popular.
5.Be social. Engage & interact.
Read the full article here...
We'll soon be tweeting videos like theres no tomorrow says Twitters CEO, ladies and gentlemen, this is Vine...
