#kellyyun

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Kelly Yun Final. Modern Sustainability.

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Research Reading Response Week 4: Kelly Yun

Leslie Sills, From Rags to Riches (Holiday House 2005) 38-39.

In the book Rags to Riches, the book is categorized by time, showing how events have changed fashion and how fashion was seen as a status symbol. I mainly chose the book because the title that talked mainly about the 1960’s and 70’s was titled “Anything goes”.

In the 1960s, young adults and children began to rebel and the garment industry supported them. Two new fabrics were invented so that people would be more flexible. (Lycra and Orlon).

This showed a new physical freedom and reflected a freer attitude about girls’ behavior. “By the late 1960s, girls could wear pants everyday.” (Sills 38) By 1970, girls discover the freedom of fashion, they had so much to chose they have finally realized that there was no one way to look.

Constane Korosec and Leslie Piña, Fashion Plates 1950-1970 (Schiffer 1998) I chose this book because of the timeline it had from 1950-1970. I read on the important things from 1964-1979. I learned that in 1964, U.S sends troops to Vietnam and Civil rights act took place. In 1965, “mod” was introduced by McGregor. Stan Herman produces appealing fashion at affordable prices. In 1966, Twiggy is the decades most famous model and fabrics show different textures together. In 1967, Martin Luther King elands anti-Vietnam war march in New York. This is also when Psychedelic and ethnic fashion appear in designer collections. In 1968, Robert Kennedy and Martin Luther King were assassinated, the hippie movement with rock music and LSD was at its height of popularity and pantsuits for women are worn on the streets. In 1969, Vietnam War protest across the U.S, 300,000 stoned spectators at Woodstock Music Festival and they gypsy dress is worn. It is visible that in the 1960s, colors were being worn more. Bell bottoms weren't as common in this book although sometimes seen but made in silk.

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Research Reading Response Week 3 Kelly Yun

Marine Fogg, Fashion Illustration 1930 to 1970 (Batsford, 2010) 166-208.

I chose this particular book in order to see changing trends from the early 1960s to the late 1960s. This book was mainly illustrations from the archives of Harper’s Bazaar magazine. I noticed in a lot of the illustrations that most of the girls being drawn had short hair and each outfit emphasized their waist. A lot of the womenswear and menswear were very casual. The dresses were simple and the mens had a typical suit. There was no sign of bell bottoms besides one image although it claims that the only reason the illustrator made it that way was because of  their interest in art deco.

John Peacock, the 1970s (Thames and Hudson, 1997).

I chose this illustration book because it divides fashion into day wear, evening wear, sports and leisure wear, accessories, underwear and wedding wear into different categories. It even goes into depth on drawings, colors, cut, necklines, lapels, sleeves, pockets, fastenings, buttons and belts from the fashion of 1970s. Many of these outfits are mixed with vintage fashions and ethic garments and accessories from all over the world. Looking at each year in the 70’s, I noticed that I saw bell bottoms at least once in each year although after 1977, i did not see bell bottoms. Pants began to get tighter. I also noticed that long dresses were very popular. Each image displays that people were still typically well-kept with their tailored apparel.

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Kelly Yun Research Week 2

Kelly Yun

Ruth La Ferla, “Another Summer of Love,” New Yorker, June 21, 2007

This article was the comeback of hippie trends in the summer of 2007. It is interesting because it goes back to the idea that the look was related to music such as bob Dylan, to what their mothers wore, and an era that “promoted the upending of conventions, improvisation, a frugal, laid-back way of life and an appropriation of he influences of a rapidly globalizing society”. This article goes into depth of how this trend is currently being seen in retail although with a modern touch to it such as leather. A customer described it as a “flowing sensual, kind of sexy acid trip”.

Megan Buerger, “Retracing the Steps of Fashion’s Long, Strage Trip,” Wall

Street Journal, July 13, 2013

This articles goes into depth of how the hippie culture impacted fashion in a way that was not just a trend but also in the fashion industy today. The hippie of our modern day is the hipster. It is a way of expressing someone that might be “daring and avant-garde and liberating”. A point in my research I wanted to note on was how this article specifically said that fashion choices affect political views. This also goes with my archive visit. I noticed I did not see a lot of hippie fashion although even this article quotes that “hippies often made their own clothing”. I find this the most interesting because everyone was partially a fashion designer. And being a fashion designer contributed a lot to making a statement. Therefore, I think that fashion designers have a big role in a culture.

Shelby H. McIntyre and Christopher M. Miller, ”Social Utility and Fashion Behavior,” Marketing Letters , Vol. 3, No. 4 (Oct., 1992) , pp. 371-382

This article explores the outcome of behavioral simulation that studies the rold of social utility in fashion behavior from the results of a computer. “Social utility is defined as those benefits of a product or service that satisfy interpersonal needs. These exploratory results suggest that social utility is a prime determinate of fashion behavior, and that selected personality traints moderate behavioral responses to social influce in the fashion domain”. I thought this article could help my research paper go into detail about why certain social groups dress similar and if their personalities had any importance of it. Even the article agrees that social identity is made through what individuals buy.

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Kelly Yun Assignment 6 Chillies

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Research Reading Week 2: Kelly Yun

Ruth La Ferla, “Another Summer of Love,” New Yorker, June 21, 2007

This article was the comeback of hippie trends in the summer of 2007. It is interesting because it goes back to the idea that the look was related to music such as bob Dylan, to what their mothers wore, and an era that “promoted the upending of conventions, improvisation, a frugal, laid-back way of life and an appropriation of he influences of a rapidly globalizing society”. This article goes into depth of how this trend is currently being seen in retail although with a modern touch to it such as leather. A customer described it as a “flowing sensual, kind of sexy acid trip”.

  Megan Buerger, “Retracing the Steps of Fashion’s Long, Strage Trip,” Wall Street Journal, July 13, 2013

This articles goes into depth of how the hippie culture impacted fashion in a way that was not just a trend but also in the fashion industry today. The hippie of our modern day is the hipster. It is a way of expressing someone that might be “daring and avant-garde and liberating”. A point in my research I wanted to note on was how this article specifically said that fashion choices affect political views. This also goes with my archive visit. I noticed I did not see a lot of hippie fashion although even this article quotes that “hippies often made their own clothing”. I find this the most interesting because everyone was partially a fashion designer. And being a fashion designer contributed a lot to making a statement. Therefore, I think that fashion designers have a big role in a culture.

  Shelby H. McIntyre and Christopher M. Miller, ”Social Utility and Fashion Behavior,” Marketing Letters , Vol. 3, No. 4 (Oct., 1992) , pp. 371-382

This article explores the outcome of behavioral simulation that studies the rold of social utility in fashion behavior from the results of a computer. “Social utility is defined as those benefits of a product or service that satisfy interpersonal needs. These exploratory results suggest that social utility is a prime determinate of fashion behavior, and that selected personality traints moderate behavioral responses to social influce in the fashion domain”. I thought this article could help my research paper go into detail about why certain social groups dress similar and if their personalities had any importance of it. Even the article agrees that social identity is made through what individuals buy.

[parsonsfashionseminar]

Archive Visit- Kelly Yun

I had the chance to go to the picture gallery at the New York Public Library. (It is the library that is across the street from the big New York Public Library on the third floor). I got to look through images from Fashion magazines of 1960 and 1970 as well as fashion drawings from that time as well. Since I am doing my research paper on bell-bottoms, this was what I was mainly looking for although did not come across many bell-bottoms. A lot of the models in these images were presenting a conservative, classy style. It appeared to me the ‘hippie’ look was not favored in magazines. It was interesting to see a girl with white bell bottom pants advertising for mouth wash. From all the readings that I got to read, it appears that music had a great deal of influence in models and fashion. For instance one of the magazines stated, “ … began in the forties and flourished in the fifties, but in the sixties, music was only part of a much broader mileu in which style, fashion and personal expression joined to form a culture.” I think this quote is really important for my research because even in the sixties, someone realized how impactful music, self-expression and fashion were in order to form a culture. Another interesting reading I found was when someone had mentioned that this new style was targeted for fashionable young people that didn’t want to spend too much money and go against the Parisian look. I think this young culture just wanted to go against what people thought they should look like. This is what is the most fascinating think about the bell-bottoms.