#key360nutrition

[key360nutrition-blog]

All about KEY360 Nutrition

At KEY360 Nutrition it is all about TRUST

Over the years, we have been asking ourselves these questions

Are the supplements we are using really working?

Can we trust the ingredients to be of top quality?

Can we trust the labels of all the main stream supplements which are flooding the market – is it safe to use?

Are the products being sold in supermarkets, clothing stores and garages really developed to deliver on all they promise and claim?

Have the actual needs of the athlete been the main driver behind the product?

Millions are spent on fancy marketing and labelling – is the budget spent on these products making sense?

Can we trust that the manufacturing facility is of top-class and complies to WADA standards and other food, safety and health regulations?

Will the owners of these market-flooding-main-stream-commercialised products use it themselves, if they were really serious about performance and health?

Athletes put in hours of hard work, sweat and dedication into their sporting careers and spend a lot of their hard earned money on these supplements. Is this booming supplement industry really a success story from an athletes perspective?

Can we trust that the product won’t cause sickness and/or upset stomachs?

Can we trust that the taste is exceptional?

A SIMPLE PRODUCT PHILOSOPHY

WE DEVELOP AND MANUFACTURE PERFORMANCE NUTRITION WE WANT TO USE OURSELVES

Are we?

Doctors or Dietitians– NO

Professors – NO

Scientists – NO

Owners of a laboratory or manufacturing facility – NO

Olympian or Professional athletes – NO

We are a bunch of very active, energetic, extremely passionate and competitive people who strive to live life to its fullest in everything we do.

We fuel ourselves on the belief that this is what GOD created us to be.

A great part of this is to destroy all personal limits and be the best athlete each of us can possibly be.

To reach this goal, we realised, that we’ll have to bridge the TRUST GAP regarding performance nutrition.

We did that by

Applying years of experience and knowledge

Consulting / partnering / working with all the above-mentioned professionals

Research

Tests and athlete feedback

Own use / testing

A lot of passion and dedication added to the above and now we have KEY360 PERFORMANCE NUTRITION

[key360nutrition-blog]

Nico Sterk - KEY360 Nutrition Brand Ambassador / Coach

A few words from the man himself

In short I have achieved extraordinary racing results the past month in various local and international events. The extend of my achievements and hardships I will most probably never give a full account for to anyone as I have been pushed to my physical and mental limits in my most recent race (JoBerg2C 9 DAYS LONG over 1000 km MTB racing) that I am currently considering many aspects of being a professional athlete vs not being a full time athlete and enjoying life and focusing on my business ventures!

More information on his races and achievements

 Finished 1st overall in Gauteng’s biggest MTB stage race of the year!  8th and 9th April – Cradle Mountain Bike Stage Race.

Finished 4th Overall, proving that I can compete against some of the best Xterra athletes in the world including the Xterra World Champion! 

16th April – Xterra Reunion World Series Race (This is a triathlon consisting of swimming 1.5 km in the sea/ 30 km MTB / 11 KM Trail Running). The World series events are the World Cup/Highest level     circuit for elite men in the world to compete on a world stage in off road   triathlon events. 

My 4th place overall will go back into my career as one of my best Triathlon results to date!

21st to 29th April – Old Mutual JoBerg2C MTB Stage race. After the Absa Cape Epic, this is the world’s second biggest MTB stage race. The hardest/most suffering/ brutal/ not fun race I have ever competed in. It is a 9 day event in which you as a pro cyclist have to ride as hard as you can each day with distances ranging from 90 km – 130 km per stage! I Broke my ankle on stage 7 and had to pull out of the race with my team mate Travis Walker. We were racing for the KARAN BEEF Ellsworth Pro MTB Team. Until stage 7 we were overall in the GC standings 4th and busy putting pressure on the 3rd team – Road Cover! Never before has a full time Triathlete Competed on this level in a MTB stage race in South Africa like myself. Some of our stage results was for me my most astonishing but hardest achievements in my life. I raced with arguably the best and most talented cyclist in South Africa of my generation, Travis Walker, as my team mate. He completely rode me into the grave!

https://www.youtube.com/watch?v=cV_mUjPr-Hc     – You can view one of the stage’s here on YouTube!

Now back home with a severe ankle injury and a uncertain racing season for the remainder of 2017. I have a some time to reflect on all the sacrifices, training, losses, success and new experiences.