The ATA store on Weizman Street in Kfar Saba, Israel; 1960. x
ATA was a famous Israeli clothing company founded in 1934 by Erich Moller, a Jewish man from Czechoslovakia who moved to the British Mandate of Palestine to escape rising antisemitism in Europe. Due to the ubiquitous presence of ATA in Israel, famous Israeli writer Shmuel Yosef Agnon had said that ATA was an acronym for Ariga Totzeret Artzenu, or ‘Textiles from our Land’. ATA’s products were known for being durable and affordable and the clothing became associated with early life in the state of Israel; especially life on the kibbutz. ATA went bankrupt in 1984, but the brand has been brought back to life in 2016 by the businessman Shahar Segal. There are currently two ATA stores, both located in Tel Aviv. To see examples from ATA’s 2016 line, click here.



















