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— Erin Kissane (@kissane) January 1, 2018

In creating content or publishing anything for others to read, we subconsciously psychologically analyze our audiences. We think about what we’re publishing and how we’re publishing it, and if the content will be understood/appreciated by the audience. We make sure our work is clear and easy to understand. If the audience isn’t psychologically considered, then it is likely that the work won’t be respected or even listened.

sam v

#kissane

“There’s really only one central principle of good content: it should be appropriate for your business, for your users, and for its context. Appropriate in its method of delivery, in its style and structure, and above all in its substance. Content strategy is the practice of determining what each of those things means for your project—and how to get there from where you are now.“

Here is the EXACT opposite of what Kinnane suggests.

Know your audience, know your context.

#Kissane

Good Content = Happy audience

The reading looks at the psychological aspect of content and what makes good, effective content. How do people cognitive functions affect the way they react and process content? It’s important that we understand this mental model moving forward into our videos. Taking into consideration the educational level of the people who watch videos on Austin FreeNet so that the users can navigate the page and understand the content.

I think we all know what good content looks like, we all prefer to read less than more. We prefer content that is to the point. Content that we can take something away from or relate to.

The three that really stood out to me was producing content that is:

Concise

Consistent

Centered (on the user)

At the end of the day, our goal is to create good content for Austin FreeNet, but keeping the three Cs mentioned above in mind, it’s important that we as a class develop our own style that we can consistently produce. This can mean the same length of video, way we flow through the steps, and font for subtitles.

So much to keep in mind, but I’m starting to get really excited about this! Hopefully everyone, after watching our videos, will say what Homer says bellow, “They [Writing in the Digital Age Class 2k17] do good work.”

- Jovahana Avila

#Kissane

As the article points out, content work is a full time job. Like owning a cat.

Cats are a lot of work. You have to give them attention, but not too much or they’ll pretend they don’t even know their own name when you call them. You have to feed them just the right amount of food, because if you feed them too much, they puke all over your carpet. You also have to give them a variety of food. If they only get dry food, again, they’ll puke all over your carpet. However, when a cat is well-maintained, it makes the owner happy and proud.

Similarly, content must be updated often, but not too excessively and not with irrelevant information as to not overwhelm the users. There also has to be purpose in your content, or else it is random and irritating.

My conclusion here is that content is a cat. A giant cat that demands to be taken care of at all times.

#kissane