Australia may not be the first place that comes to mind when you think of soul music. Here to turn your preconceived notions about music in Australia upside down is Sydney based writer, publicist, singer and music lover Kristie Nicolas, aka Kitten Jam.
Growing up in family of creative folks, Kristie was thrown into music from a young age as a singer, establishing a strong connection and affinity with soul, funk & reggae. Over the years, discovering soul music artists, new and old, became somewhat of an intense love affair. Not one to be content keeping all the musical treasures she discovered to herself, the love affair with music led to Kristie writing about soul music and eventually studying public relations. This was in part to deal with the frustration of seeing so many talented artists struggling to get exposure for their music and to open people’s eyes (and ears) to the quality music that was being over looked by the masses.
Kristie has been instrumental in highlighting Australian soul artists locally and internationally through her writing for many local music websites such as The Brag,Music Feeds and most prolifically for the internationally acclaimed official R&B blog for the GRAMMY Awards, SoulBounce.com. Her work at SoulBounce.com has helped Australian artists such as Hiatus Kaiyote, Jordan Rakei and Electric Empire gain momentum internationally.
As a freelance publicist Kristie’s work has varied from working on successful pr campaigns for artists such as Empire Of The Sun and The Dead Daisies to indie artists such as Electric Empire and Sarsha Simone, as well as writing bios and press releases for artists such as Daniel March and ALPHAMAMA. Kristie also works as a freelance events publicist. This has included previously working on high profile red carpet such as the ARIA Awards (2012) and AACTA Awards (2013, 2014) in Sydney.