New Preprint: SEOntology: Writing the Future of SEO
In September, we submitted our manuscript "SEOntology: Writing the Future of SEO" to the Semantic Web Journal, for peer-review.
Given the nature of open and transparent review process of the journal, the paper is publicly available as a preprint on the journal website, at https://www.semantic-web-journal.net/content/seontology-writing-future-seo.
SEOntology, our proposal for an overarching ontology for the SEO domain, was developed in a fruitful collaboration between my master student Emilija Gjorgjevska and the amazing people at WordLift, especially David Riccitelli and Andrea Volpini.
If you are interested in the topic of ontology engineering, or SEO in general, you can give it a look and potentially provide a public (or anonymous) review.
What's the manuscript about?
In the paper, we introduce SEOntology as a pioneering ontology designed to formalize and systematize SEO-related knowledge, effectively bridging the gap between human and machine understanding. SEOntology seeks to standardize the complex vocabulary and interrelationships of SEO concepts and enhance the transparency, consistency, and efficiency of SEO practices. This paper details the design and implementation of SEOntology and examines its potential to future-proof the SEO industry by enabling more dynamic content interactions, improving data quality, and supporting the responsible integration of AI technologies.
The SEOntology is an open-source endeavour and is publicly available on GitHub at https://github.com/seontology/seontology.