I wanted the our space to be more than just a clothing store. The Benny Gold brand has such humble beginnings — it literally started with a sticker. Now, over a decade later, we are a celebrated lifestyle brand, releasing 4 to 5 seasonal collections a year, consisting of everything from hats and tees to cut & sew and accessories, skate decks, collaborations — you name it. I wanted the new space to tell that story, and also to give something back to this community that made it all possible. To foster a creative community around the shop. A place to stop, hang out and share ideas. I want to inspire people to chase their own dreams and to leave here with the sense that it’s totally doable. . . . 📷: @micaelaieong #knowledgeisgolden (at Benny Gold) https://www.instagram.com/p/BpZ-PFgFg3d/?utm_source=ig_tumblr_share&igshid=vkw6s7hkw4se