KNWLS x Nike Redefine Athletic Elegance with a Bold New Apparel and Footwear Collection
Nike and London-based label KNWLS unveil an eight-piece collection that redefines athletic elegance — a complete wardrobe for women that fuses sport, sophistication, and avant-garde edge. Designed as a modern suit of high-femme armor, the collection celebrates grace, power, and fearless sensuality through performance-driven craftsmanship and couture-inspired design.
The offering includes a corset, twinset, tops, pant, and bag, alongside an exclusive take on the Nike Air Max Muse, reimagined through KNWLS’ subversive lens.
“Sportswear is so transitional,” says Charlotte Knowles, KNWLS co-founder. “I want to play badminton in something comfortable and functional, but also feel attractive and true to my style. You could wear these pieces straight to the club after a run — that duality is what we were exploring.”
At the heart of the collection lies the Scythe corset, inspired by Nike’s FE/NOM Flyknit sports bra and crafted using the same Flyknit yarns — marking the first time Nike’s signature innovation has been used in a corset. With an exaggerated dipped hem, lace-up details, and adaptive closures, the piece embodies the fusion of technical precision and sensual form that defines the collaboration.
That same spirit carries through the Ghost top and pant, both made from circular knit fabric and washed in Asutex dye for a lived-in aesthetic. The top features graphic cutouts for breathability and edge, while the pant’s subtle flare nods to KNWLS’ signature silhouette.
“For this collection, we wanted to use Nike innovations in new ways — creating timeless, expressive sportswear for women,” adds Knowles. “We reinterpreted Flyknit sneaker technology into a structured corset and developed fully fashioned knitwear tops and leggings. For the Air Max Muse, we added a molded TPU toe inspired by our Raptor boots to create a brand-new trainer silhouette.”
Other highlights include the Storm top, a bleached plaid Dri-FIT piece with a fitted waist and side buttons, and the Joan twinset, which pairs a cropped hooded jacket with a double-layer skirt featuring deep zippered pockets and reflective plaid fabric that nods to KNWLS’ corsetry roots. The Razr Run bag reimagines a KNWLS staple in nylon and leather, complete with a rugged rubber base modeled after Nike’s first waffle outsole.
Rounding out the lineup, the Air Max Muse x KNWLS merges elements of ballet flats, vintage football trainers, and KNWLS’ Fang boot to form a bold, club-ready silhouette. The sculptural sole, quilted texture, and spray-finish detailing combine to create a futuristic yet timeless expression of strength and sensuality.
The campaign stars Nike athlete Imani-Lara Lansiquot, Soo Joo Park, Evgenia Nirka, and artists Crystallmess and VTSS — each embodying the multidimensional power of the KNWLS Nike woman.
The KNWLS x Nike collection launches October 14 exclusively at KNWLS, followed by select retailers October 15, and a global release via SNKRS and select Nike stores on October 23.
