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Tumblr post 9: The value of a brand in esports
A brand is one of the most valuable assets an organisation can own in Esports. The value of the brand refers to the overall financial emotion and worth.
Sponsorships and commercial partnerships:
Cloud9 have many partnerships with other organisations and are heavily supported from sponsorships. The partnering organisations are BMW, Puma and Red Bull.
Media rights and partnerships:
Cloud9 have a many social media platforms that they use to promote their business even more with advertisements or clips from gameplay.
Tumblr post 8: Branding and the marking mix
Branding is key in Esports as the 7p's are a big park of the marketing mix.
Product: Cloud9's main products is merchandise that they sell.
Price: Cloud9 use premium pricing to charge a fair amount for their product.
Place: Cloud9 sell their products online and at Esports event.
Promotion: Social media, livestreams, and advertisements.
People: Cloud9 use their players as an asset to the organisation.
Process: Focuses on maintaining fan satisfaction.
Physical environment: Esports arenas and training facilities.
Tumblr post 7: fan connections and brand loyalty
Brand awareness:
Cloud9's logo is one of the most recognisable symbols in esports and fans know that when they see the triple cloud swirl logo that its Cloud9.
Perceived quality:
Fans describe Cloud9 as a high performance, innovation and professional organisation that has also won many titles in the leagues that they compete in.
Loyalty:
Cloud9 fans show true loyalty to the organisation by supporting them at events and purchasing merchandise either on their online store or at their events.