SAlES FUNNEL MARKETING STRATEGIES: TIPS TO INCREASE SALES IN 2020
If you want to get more customers and visitors in 2020, then you will love this article about creating high converting sales marketing funnel.
How funnel works
The funnel takes visitors through a process which turns them to valuable users, customers and fans.
It works on AIDA, a four stage process that shows the buyers journey
Awareness
Interest
Desire
Action
In each step, the people who have more interest are continued while the least interested are dropped off.
The top first stage of sales funnel is Awareness stage. In this stage your targeted customers are getting aware of you, your product, and service. Before executing any marketing strategy you need to identify your customers.
To get fit in your offerings, what criteria consumer should meet? Is it a certain level of interest in particular hobbies or certain level on income? Once you knew about your potential customers you make two approaches to reach them
· Inbound Marketing
· Outbound Marketing
Inbound Marketing and Outbound Marketing
Inbound pulls customers to you, where as outbound pushes you message to your customers through advertising.
You can choose any one of them according to your business and budget.
Inbound is more effective and economical than outbound.
Inbound marketing in involves:
Seo
Search engine optimization, SEO is a technique to create and optimize your content to be more visible in search engine and to get them to higher rank. When user search for keywords in browser, your content appears at the top
Blog Posts
This trick involves engaging your audience by offering them educational and informative article. Their ultimate goal is to draw consumer to your website
Infographics
They are diagrams that present your stats in attractive way. Through the information present on it and the attractive visuals customers’ area directly attracted to your website.
Outbound too use ads, billboards, any digital advertising platforms like Google’s digital advertising network. It also includes flyer distribution or taking part in trade shows.
They both have basically same goals and main target is to bring used to your main website. Both have same objective of converting visitors to leads and then drive them to the next phases of funnel.
The next stage is interest, the middle of your funnel. Where you build more trust with your audience and start showing and warming them up to what you are selling. Either by highlighting their problems or by giving them solutions to their problems or by both.
Desire and Action Stages
It comes at the bottom of your marketing funnel.
In this stage you actually convince people to buy your product. Finally, the time comes when you show them how to turn their desire into reality through signups, click, etc
You can use this marketing strategy to build your sales funnel.
This marketing strategy takes users from A taking them through I, D and ultimately finishing up to A.
Marketing Funnel in 2020
This approach is made for consumers after doing the initial purchase. Those consumers are considered in this approach which has undergone initial purchase. This approach is really important because you really want your existing customers to keep buying from you. And also want them to help you in getting new customers.
This 5 stage sales funnel will help you a lot to accomplish your goals
All the successful consumers go through the first 3 stages of this sales funnel. For the last two stages, those are the stages you want every consumer to reach.
Awareness:
At this moment, the user first discovers, takes knowledge of your brand, offer, product etc
Consideration:
Now at this stage your user is interested in your product but not really sure or ready to buy your product. Perhaps he is comparing your against other sellers. Or may be waiting for some special offer, sale etc…
Conversion:
This is the stage when you have convinced enough your consumer and he is finally buying your product service.
Loyalty
Now in this those users come who regularly buys form you and do not trust any other seller to buy elsewhere.
Advocacy:
Here come those users who strongly recommend you to other people. And is a source of indirect marketing for you.
REMEMBER...!
Your sales funnel doesn’t end with the purchase. There is a lot more to work on this stage. You can add more stages to your funnel if necessary for your brand. It’s up to you that how much complete funnel you want to build for your business. It is also expandable.
The sale funnels AIDA model we look above earlier might be a simple version but everywhere the same principle is applied. The change is that at every stage brands pitch up leads to maximize conversions. The focus is more in nurturing and optimizing consumers experience to take leads towards purchase.
Additionally, the consumer’s journey doesn’t end only with the first purchase. In fact, this is the start of consumers journey of purchase and your efforts begins towards maximizing further purchase and vale to the customer.















