BEST SALES FUNNEL GUIDES

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SAlES FUNNEL MARKETING STRATEGIES: TIPS TO INCREASE SALES IN 2020

If you want to get more customers and visitors in 2020, then you will love this article about creating high converting sales marketing funnel.

How funnel works

The funnel takes visitors through a process which turns them to valuable users, customers and fans.

It works on AIDA, a four stage process that shows the buyers journey

 Awareness

 Interest

 Desire

 Action

In each step, the people who have more interest are continued while the least interested are dropped off.

The top first stage of sales funnel is Awareness stage. In this stage your targeted customers are getting aware of you, your product, and service. Before executing any marketing strategy you need to identify your customers.

To get fit in your offerings, what criteria consumer should meet? Is it a certain level of interest in particular hobbies or certain level on income? Once you knew about your potential customers you make two approaches to reach them

·         Inbound Marketing

·         Outbound Marketing

Inbound Marketing and Outbound Marketing

Inbound pulls customers to you, where as outbound pushes you message to your customers through advertising.

 You can choose any one of them according to your business and budget.

Inbound is more effective and economical than outbound.

Inbound marketing in involves:

Seo

Search engine optimization, SEO is a technique to create and optimize your content to be more visible in search engine and to get them to higher rank. When user search for keywords in browser, your content appears at the top

Blog Posts

This trick involves engaging your audience by offering them educational and informative article. Their ultimate goal is to draw consumer to your website

Infographics

They are diagrams that present your stats in attractive way. Through the information present on it and the attractive visuals customers’ area directly attracted to your website.

Outbound too use ads, billboards, any digital advertising platforms like Google’s digital advertising network. It also includes flyer distribution or taking part in trade shows.

They both have basically same goals and main target is to bring used to your main website. Both have same objective of converting visitors to leads and then drive them to the next phases of funnel.

The next stage is interest, the middle of your funnel. Where you build more trust with your audience and start showing and warming them up to what you are selling. Either by highlighting their problems or by giving them solutions to their problems or by both.

Desire and Action Stages

It comes at the bottom of your marketing funnel.

In this stage you actually convince people to buy your product. Finally, the time comes when you show them how to turn their desire into reality through signups, click, etc

You can use this marketing strategy to build your sales funnel.

This marketing strategy takes users from A taking them through I, D and ultimately finishing up to A.

Marketing Funnel in 2020

This approach is made for consumers after doing the initial purchase. Those consumers are considered in this approach which has undergone initial purchase. This approach is really important because you really want your existing customers to keep buying from you. And also want them to help you in getting new customers.

This 5 stage sales funnel will help you a lot to accomplish your goals

All the successful consumers go through the first 3 stages of this sales funnel. For the last two stages, those are the stages you want every consumer to reach.

 Awareness:

At this moment, the user first discovers, takes knowledge of your brand, offer, product etc

Consideration:

Now at this stage your user is interested in your product but not really sure or ready to buy your product. Perhaps he is comparing your against other sellers. Or may be waiting for some special offer, sale etc…

Conversion:

This is the stage when you have convinced enough your consumer and he is finally buying your product service.

Loyalty

Now in this those users come who regularly buys form you and do not trust any other seller to buy elsewhere.

Advocacy:

Here come those users who strongly recommend you to other people. And is a source of indirect marketing for you.

 REMEMBER...!

Your sales funnel doesn’t end with the purchase. There is a lot more to work on this stage. You can add more stages to your funnel if necessary for your brand. It’s up to you that how much complete funnel you want to build for your business. It is also expandable.

The sale funnels AIDA model we look above earlier might be a simple version but everywhere the same principle is applied. The change is that at every stage brands pitch up leads to maximize conversions. The focus is more in nurturing and optimizing consumers experience to take leads towards purchase.

Additionally, the consumer’s journey doesn’t end only with the first purchase. In fact, this is the start of consumers journey of purchase and your efforts begins towards maximizing further purchase and vale to the customer.

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How to Drive Social Media Traffic Into  Sales Funnel

Do you want more conversion from social media in 2020?

 You must be thinking how to set up sales funnel for your social media?

In this article, I will discuss how social media visitors are converted, using sales funnel.

1. Optimizing your funnel for social media

Most of the traffic from social media is usually the

cold traffic

. There are first time visitors and never bought anything from you.

Warm traffic

and hot traffic will be less in numbers.

That's the reason why you need a well reputed sales funnel software included in your social media strategy.

No doubt social media is one of the best method for increasing organic traffic.

Track your social media conversion rate for sales funnel. Before creating a sales funnel, you should track how your social media is currently performing. This is a small audit. This will not only enable you to know where you stand but also show  your targets.

By doing this, you can point out which social media network is giving you highest conversion rate, so that you can focus more on it.

You can use different web analytics tools, to track your sales funnel progress. You have to add their code to your website. It will keep record of your all signups, forms, thankyou pages, subscription pages etc..

These tools can increase your traffic which is generated through forms and tells you that how well your conversion is going. You can also check performance of traffic from individual channel.

2. SETTING UP A GOAL TO ACHIEVE GOOD CONVERSION RATE

Once you have known social media performance of each platform. The next step is to set your goals. Its better to move slowly upwards. Instead of setting up high goals with high expectations and if you fail to achieve that goal, you will end up in disappointment.

To set your targets, you need to compare your conversion rates to industry benchmark. You have to cross the average conversion rate and then to reach the level of top 10 marketers.

Your average startup target to increase your conversion rate should be ideally 0.5% - 1.0% over the period of 3to 6 months.at the end you have to check the progress. If you meet the target then you should increase that percentage. Funnel optimization tools are really helpful.

3. Funnel Optimizing to Increase Social Media Conversion

I am sharing few techniques to optimize your sales funnel so that you can turn your social media traffic into conversions.

Social Signup Option When you give your visitors option to signup via digital platforms on their landing page instead of giving emails and other details.

They just need to click on social signup button. By doing this their details will be added to the form. This will be very helpful in increasing your conversion rate.

Social signup options should be according to social network which have high traffic. Offering multiple options can confuse your visitors.

Sharing button after signup. Don't add sharing button only on landing page. Mostly people share after getting access to it. So, you should add the share button to the content so that people can share it more.

Also add share button to the "Thankyou page". Also offer some freebie in exchange to share of content like any lead magnet. This increases 55% of chances of sharing.

4.Digital Media For Targeted Traffic

After optimization of your sales funnel. It's time to improve your social presence to get more traffic.

Focus on social network As you have tracked conversion rate of all the platforms. You have to pick up those platforms which have higher conversion rates. Start focusing more on them. By doing this you will be able to create more refined content for them and this will help you to build a strong relationship with clients.

Don't waste your time on those networks which are not bringing traffic to your site. When people will get involved with your business. They will go to your landing page, entering to the funnel.

Running ads Running ads and re-targeting them works really very well. Because you are actually working on your warm audience. You can re-target them by promotion of your blog post as a Facebook ad. Interested people will click the post and read the post and will come to your landing page. By doing this your conversion will be really high.

Conclusion:

A well-designed funnel can bring more and more clients from social media. Social media brings the traffic and funnel nurtures those leads and converts them into customers.

You can design those funnels in funnel builders.Many sales funnel builders are available in the market. You have to pick up the one wisely and according to your business needs. There are also some free funnel builders which create awesome funnels.

What is your opinion? Do you use the same tricks to get social media traffic for your funnel.? Please don't hesitate to share some awesome tips with me in the comment section.

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How To Make a Profitable Funnel Using Free Funnel Builder

How To Make a Profitable Funnel Using Free Funnel Builder

Getting traffic, building your email list and lead conversion is the main aim of every online business. These are the main goals of your sales funnel.

If you have never e=ver created sales funnel or your are never successful in creating one- this article can be extremely helpful for you.

If you have a website and a business then you can easily create a sales funnel that will bring more…

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3 Reasons Why InterFunnels is Best Free Alternative of ClickFunnels

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Problems With Clickfunnel Integrations

Has your Clickfunnels failed to connect to GetResponse?

If you have used clickfunnels starter plan, you might have idea what I am going to discuss. You need to use third party software for email marketing. I have used GetResponse.

Why ClickFunnels Fail To get integrated To GetResponse?

Getting no leads from your funnel and adding them to your email marketing campaign is a huge problem. This is going to stop you from launching funnel and may not result in lead generation.

Your important leads will be missed if your clickfunnels is getting failed to connect to GetResponse. In this case, your funnel is broken.

Clickfunnels cannot integrate with your email provider that is an issue in clickfunnels. The problem lies within the clickfunnels API.

What is API?

It stands for Application Programming Interface. It works like a middleman. Making different programs to communicate with each other. For example when you are using any application on your mobile, that application gets connected to internet through browser and sends data to the server. It is interpreted by the server that retrieves your data. 

Then it performs its actions and sends back the data to your phone. The application interprets the data and presents you with the information you want. This is how API works.

GetResponse updated their API in the mid of 2019 API v1.5 to API 3.0

Solutions

Downgrade your API

One thing you can do is that you can downgrade your IP. You can do this by contacting GetResponse customer support. Explain them your problem and ask them to downgrade your API

This is not a permanent fix.

HTML Forms

In this method, you will embed an html form to send contacts from you funnel to your email autoresponder automatically.

While adding this integration to your email inside a sales funnel , the option of use HTML forms will come. You have to select it.

After selecting html method they will give you option to add code for your html from directly into your landing page. Navigate to the “Settings”

·         Click on “Integration”

·         Select “null(HTML form)”

·         To do action select “Integrate Existing form ”

·         From your email autoresponder paste the HTML

·         Click on “Parse & Save Web Form”

·         Match your clickfunnels form with autoresponder field.

·         Manually set your URL redirect. Automatically this will set to next page of your funnel.

The code can only include Raw HTML code. Remember JavaScript is not allowed. On order pages HTML forms won’t work.

To get your html code, you can create an email from inside GetResponse using any of their templates

Using Different Email Provider

Switching to any other email provider may or may not be useful for you. That’s why I have switched from click funnels to Interfunnels. They gave integration to all email responders. Also their pricing packages are too low as compare to clickfunnels.

I lost my lot of leads due to Clickfunnels Integration problem.

Clickfunnels Is Not For:

This Software Is Not Suitable For You If

·         Your business is making less than $3000 per month.

·         Your target is not a comprehensive sales funnel builder.

·         If you are looking to collect emails.

Best alternatives

I want to tell you about  best clickfunnels alternative in market

They will be helpful if:

·         You are a newbie.

·         Email collection is your main goal.

·         You want to have a basic sales funnel.

·         Your budget is really low.

The alternative is Interfunnels. They are offering life time free account. Find out 5 methods of making money with Interfunnels. 

It is best for beginners it allows you to make basic sales funnel, lead funnel, and membership funnel.

Conclusion

You should use Clickfunnels if you are an established business and your monthly revenue is $4000 per month. Their affiliate program has a lot of problems. Because everyone has to make commission so they will not tell you its actual problems.

You can give clickfunnels and Interfunnels a free try. Then you can pick up best thing for your business.

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How To Build Money Making Sales Funnel With Interfunnels

Have you heard of sales funnel builder? but you are not sue that How to use it and How to make money through it? Well this article will give answers to all your questions. 

Sale funnel  is the process through which your customers visits your website and clicks on your  ad to make purchase. Now you must be thinking how can some one make money with Interfunnels.

Interfunnels is a software which you can use to build a funnel. It has intuitive interface, which can create multiple web pages (a funnels) which can get integrated with email provides, drop shipping options, membership areas, payment gateways and a whole lot more.

Making Money With Interfunnels

So now question is How can you make money with Interfunnels? well it depends on your expertise, your background and your advertising budget. Creating a free sale funnel builder with Interfunnel is very easy. Just like a new business will take a time, it won’t grow overnight so be patient and spend some money to invest in your business.

Here are few ways you can make money through Interfunnels.

Deals and Up-sells

Do you have any physical product or any online store for sale.? Its best and will rise more . You have take an advantage by offering free shipping deals.Lure your new customers by offering them freebies like any book or the offer of buy one get one free.you can do this easily by using Interfunnels. 

People are earning millions by selling high low competition products online.you have to give them deals and upsells to boost your value.

Range of Templates:

Interfunnels has a wide range of templates available. Few templates are free and few are on sale. Since this is very useful you don’t have to create funnel from the scratch .whether you are newbie or expert,this can save you a lot of time.

Use Funnels to Launch a Blog or a New Business

Mostly blogs are launched without any publicity. Experts tell us that well publicized launch can bring and immediate traffic and attraction to visitors. More traffic to your blog will lead to more comments, social share and possibly will result in more sale. 

Same formula is for online new business normally when a business is opened a few people walks into your shop. By building anticipation and creating launch, you can have a line of customers out the door. When people see it they get curious and want to get in your shop.

Simply you have to use social media and paid marketing to bring people to your landing page. You don’t need any website for this.stay in touch with them keep telling them their business launch progress.

Now you have started bringing traffic to your funnel before launch. Sales marketing funnel takes care of everything the reminders, giveaways, coupons, any special promotions or any thing that is helpful and can bring awareness to your brands.

MEMBERSHIP SITES

You can publish the content that is accessible to people for free. If you want earning then you should consider a content creating and subscription model. You can charge viewers for premium content on your website. While you can also post some for free. Which will help to attract more audience to your site. You can also put some content on sale in the market.

If your content is high quality, well researched, accurate and effective then people will pay well for it. Interfunnel allows you to quickly add a membership site you your sales funnel.

Building funnels for others

If any of above option works for you then  do not give up as yo have another way to earn money. If you are good at marketing and have vast knowledge then you should offer your services to build funnel for other people. You have to understand the whole mechanism and not just the templates but also how to do interrogations and automation.

The reasonable starting price of funnel building is 200$ - 500$. As soon as you will get experienced, you can charge high prices between 5000$ to 10000$ for single funnel if you can deliver them results as promised.

Who would be you client? 

There are a lot of entrepreneurs out there who do not have enough time to use Sales funnel software. They have to focus on other aspects of their business. These kind of people would happily pay you for your service to build sales funnel.

If you have never build a sales funnel or you don’t have any idea for funnel building I would suggest you to check these demos. They have explained everything in these free demos about creating sales funnel, membership sites etc

In short, Interfunnels is the only tool that allows you to build high converting sales funnel. This tool will just not make online money if you don’t know its proper and effective use. You need a deep understanding of tool to make money through it.

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5 REASONS YOUR SALES FUNNEL FAILS AND HOW TO FIX IT

If you are following me than you all must know that I am huge fan of funnels because there is nothing that can benefit your business like funnels do.

 You are taking customers; leading them and getting them know how about your product. During all this process you do things to increase customer’s interest, give offers, negotiation in prices, and all other details of sale. And finally you make that sale.

If sale funnel is done right it can make on thousands, millions of dollars revenue for your business. But if it is done wrong, a poorly done funnel can cost you much more.

You have a business and you have used funnel for marketing but it’s not benefiting you, not giving expected result, then it is time to optimize your strategy. I see too many people they build funnel and then they give up in minutes because it’s not working for them. If a funnel is not working well for you that means may be its too early or you might have done something wrong to it. So, its suggested that always choose a sales funnel builder which has complete range of tutorials and they provide fee guidelines, customer support.

I am using Interfunnels sale funnel builder. Their customer support is very quick. Whenever I had any problem I contacted them and they just sorted out within minutes.

In this post, we will discuss reasons why you funnel is failing to get conversions

1. Customers Journeys

This is the most common mistake. In a traditional marketing funnel customer typically enters in “Awareness” phase until they reach to last purchasing phase. Customers journey are not always linear. Not all customers enter through all stages some might skip any stage. Don’t expect or map out things that customer will do this and that…and expecting that customer is going to follow your created plan completely.

A study says that 90% of customers created their or journey or they are self directed. Instead of focusing about customers’ path you should focus on what they are looking for, how to help them, solve their problem and be more like a helping bridge towards the next stage.

2. Traffic

Traffic is most important to achieve your funnel goal because without traffic you cannot get any sale conversion. If the number is low or below 1000 visitors than think about more ways to increase traffic. Think about ways to feed more good to people into your sales funnel.

Facebook has been one of my favorite ways of lead generation

3: Technology

There are different elements in your funnel .You need to make sure if they are working properly like making sure that your all emails are getting delivered? Is tagging option set up properly? Is your lead magnet working properly or video, download working?

You can seek a help of expert to make sure that all above things are working properly. Technology is the most tricky part of funnel it can lead you business to success or failure.

4. Call to Action

You also need to check actions specifically that if it is working properly or not? While offering your visitors listing feature, also emphasize on the benefits. Also describe that what will be result after completing this action and don’t forget to highlight that what they will miss if they didn’t availed this offer.

Storytelling is much important and effective that benefits in simple way. So try to incorporate testimonials, case studies, and personal stories into your funnel that can really help your ideal client after they go to next step.

check this article to know How to write effective CTA

5. Difficult to Navigate

Your sales funnel should be very simple and should be very easy to navigate to a point A to B to C and so forth.

If the whole funnel process is confusing for customers do you think that they will panic themselves and make purchase and benefit your business? No, Potential customer will get confused and they will exit out before making adding anything to their cart.

Try to minimize the steps involved in customer’s journey. If someone has already interest in your business than there is no need to make that person opt-in using multiple mails of by filling out multiple long forms. This is too dangerous for your business site health as well as it is going to increase your bounce rate and will result in decrease in conversion.

Create more user friendly landing pages. Make clear calls of actions for consumer. Try to analyze that where you can cut out extra steps involved. This is how you can make purchasing process more easy and effective.

How to Make Funnel Successful

Focus on Repeating Customers

If you have spent all your effort and energy in bring new customers to your website while neglecting the fact that there should be repeating customers. One time purchase is not beneficial for your business. You have to build customers trust every time they search for things. They should come to you instead for searching for your competitors. You can visibly increase your revenue and can take your business to next level. Neglecting this will cause you huge loss.

People thinks that funnel starts, customer makes purchase, the funnel ends up but this is wrong if returning customers are willing to spend more than half of what new customers give than why don’t you spend more time in engaging them?

Follow-ups

Follow-ups are important. Companies have more chances to qualify lead if they reach out within 5 minutes after contact is made as compare to 30 minutes.

Your money is all wasted if you are not focusing on your repeating customers. Because they are the real heroes who can boost up your business revenue.

Take a notice about follow up emails. Thanks giving emails, weekly newsletter, discounts, presentations, useful information.

Don not lose your potential customers just because your sales funnel isn’t working. Take some time analyze it, take a help of some experts and most important the good choice of sales funnel builder can work like a magic wand for your business.

Always feel free to share your experience with sales funnel building and don’t hesitate to get in touch if you would like some help.

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How To Optimize Your Lead Capture Page in Sales Funnel

Increase tour conversion rate with our proven strategies...!

There are different ways to earn more leads,the most effective one is to capture lead pages. The lead page that has content and and a very personalized message intended to earn lead.

No doubt well planned lead pages are kick starters for capturing leads. So, let me explain what lead pages are:

The lead capture page is a page that has a sole purpose of capturing leads and is a post- click landing page having lead capture form.

Example of lead page is below:

Success of lead capture page depends on the form. The form decides whether the page will be successful or will get failed. So, to optimize you lead capture form following are few things you need to keep  in mind:

Position of the Form

The length of the form will decide that where to place the form.if the length of form is short then you should place it right above the fold and if the length is long then you can place your form above and below the fold.choice is yours.

If you are asking about more personal information or requests of payment than its good idea to explain its value first..

Form Lengthy and Lead Quality

Lead quality plays an important role in success of lead pages. If the number of fields are more and form is lengthy that wont beat feasible for used to complete it.

Short forms collects more leads. The reason is that the user don’t need to put too much information on the form. It will just have them, email address…etc . short forms have low quality leads.

A longer form has more high quality leads because the  user is willing  to pay more information about themselves.

Privacy Policy

Including privacy policy along with terms and conditions can relax them and encourage them to convert.

Call to Action Button.

The CTA button should be place at the bottom of the lead capture form.An effective Call To Action business must have

Good color contrasts

More noticeable

Written with personalized copy

Testing determines that how effective is your CTA button and how changes can effect your business leads. For ample

Changing the CTA button from “Join Us ” to “Make Money from Website”. The click through rate was suddenly increased by 40%.

Importance of lead capture page

Lead Magnets are very important because they helps you to collect more valuable information of your visitors.In this way you can nurture them .

Difference between Homepage and Lead capture Page

A lead Page is post-click landing page. So it is different from your any page of your website or home page. The lead capture page is intended to work for a sole purpose. They have single goal. They promote any single offer.

A homepage educates you visitor about all the products you have on your website. Where as a lead page has a single offer at one time

Look at the above image this is a typical web page having

Social media link

Navigation links 

Contact information

Multiple CTA buttons

Services offers

The above image is the example of lead page having

A contrasting CTA  button

Customer   testimonials

Lead capture form

Video explaining the service

Headline summarizing the service

As you saw that lead pages don’t have any navigation links like web page has. The main goal of lead page is to get the user information and make than signup. Most important thing  that you can have multiple lead capture pages for your multiple products while you can just have one website page for your all products.

 Things to add on your lead page

The best lead capture page has the following things:

Your heading on the leading page should be creative and should encourage the readers to stay on your page. The main thing is that the message should match with your marketing campaign.

High Contrast Headings

The CTA should be very prominent and should have color contrast with your page.

lead Capture Form Fields

The number of form fields depends upon your offer and must be well organized.

Relevant Images

Your lead capture pages have high contrast and eye catching images and graphics.

Customer Testimonials

Customer reviews are very important. Positive reviews adds more value to your business.

Trust Seals

They are very helpful and works best for lead capture pages of eCommerce. Visitor feels safe that his payment information is safe SSL,  logos, VeriSign, PayPal are all examples of trust seals.

Simple and Easy

Headings and sub heading should be simple and easy so that the visitor should know the whole content at a quick glance. Think like how a strangers should understand the purpose of your page in 10 seconds.

 SEO (Search Engine Optimization)

While lead capture pages are different from website pages. so don’t forget to do their seo Create an optimized page. It is the key to earn organic traffic.

Split Test

Splits tests are very important. They actually tells you how your landing pages are performing. In split test you create 2 versions of the page. Split testing is an excellent way to fine tune your page.

What Doesn't Work

Lead capture pages have the sole purpose of capturing the leads. I think you should not panic your visitors and give them a chance to leave the page. So navigation links should be eliminated from the lead page.

How Do I Create a Lead Capture Page?

There is different Marketing Automation Softwares in the market which helps you to create lead pages. Interfunnels offers your life time free account.

Drag-And-Drop Visual Editor

Interfunnels has free drag and drop visual editor that a user can easily customize. It offers multiple templates. So that you can easily create your lead pages. 

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Sales funnel:  Your Business Need (How to Build One With Free Funnel Builder)

Are you a Beautician? Coach&Mentor ? Health and Fitness Professionals? Product Creator? Affiliate Marketer? A real estate agent? A Doctor? A yoga Instructor or a Chiropractor? Do you own a service based business? 

In this article we will discuss why you need a sales funnel for your service business and how can you build your owns sales funnel using free funnel builder. It's a tragic measurement: About 80% of new organizations come up short within one and a half year. Also, that number is really expanding.

So the inquiry is, how might you construct a reasonable administrations business in such a serious and measurably troublesome atmosphere?

There are tons of approaches to address that question, obviously.

You must recruit the ideal individuals, you must brand your business, and you must reliably publicize.

Yet, before you even beginning advertising, you can get an enormous major advantage over the opposition in the event that you comprehend what deals channels are and how to utilize them.

By taking advantage of sales funnels, you can significantly increase the chances of your long term success, and can finally take your business to your entrepreneurial dreams.

You must be thinking how to build sales funnel ?

Need of sales funnel for your business                                                                                                                  

Normally, administration based organizations make their physical area, hurl a site, get themselves recorded on Google, run a few advertisements, send some post office based mail, give out some business cards, and trust in the best.

Most businesses are rapidly discovered? This is not correct.

People should be guided, they should be boosted, and they should be given incentives? They should be urged and motivated to make a move.

Also, that is the reason depending on a site to sell your services is such an impractical idea.

<a href="https://partners.interfunnels.com/idevaffiliate.php?id=134_0_1_2" target="_blank"><figure class="tmblr-full" data-orig-height="90" data-orig-width="728" data-orig-src="https://partners.interfunnels.com/media/banners/760x90.png"><img style="border:0px" src="https://64.media.tumblr.com/69ad378e31f76a201dff0a897e592e1b/871c16342fa9f19e-fd/s540x810/f49ad3c112d928753f1d02309ac274934eae2453.png" width="728" height="90" alt="cheaper clickfunnels alternative sales funnel builder" data-orig-height="90" data-orig-width="728" data-orig-src="https://partners.interfunnels.com/media/banners/760x90.png"></figure></a>

Let me explain in detail                          

A website is a typical digital place where people are coming and browsing your product or service, they learn about your business and do their actions what they want.That’s the main problem because a typical website can affect your business growth because this is giving visitors too many options.

Websites mostly drives a bigger number of individuals away than they convert into leads or customers.

Sales funnel are the pages that guide visitors very well step by step. Makes signup for your services and opt-in- to your email list.

It is simple when visitors are visiting your website; they usually get distracted and confused what action they should take. But when people reach at the first page of a sales funnel, they exactly know that what action they need to take. And all the content, videos, images are helping the used to drive them towards that action. That is the reason why sales funnel is more popular and gets much higher conversion rate than any website.

See the video how sales funnel is created and how it works

Building your First Sales Funnel

The best thing about sales funnel is that there are different funnel templates for different purposes. Interfunnels have created multiple application funnels and squeeze page for generating leads.

Stay focused on main goal

I will explain this in simple words, a Website has so many things I it and it has multiples things to do a once. While your sales funnel is focused on single action, one goal funnel either makes the sales or gets the opt-in. Each page of your sales funnel should e single goal oriented.

Example:

Netflix:

The goal of this page of is to get signup. The homepage offers a free trial. You can cancel this trial anytime.

After selecting free trial, Netflix has by default selected Premium package. This is their clever move. You can move to lower package of you want.

It offers you multiple payment options credit card, Visa card, PayPal, mobile bill payment. They emphasis more on security.

Example 2

MOZ

1.    Moz’s site is simple. if you sign up for the free trial, you have to add your credit card information. And you’re charged monthly.

Crazy eggs:

Another example is crazy eggs. They are offering 30 days free trial and you can also cancel this trial anytime.

After putting your email and getting confirmation they will send you to the payment page .it has different pricing plans for you. They have selected plus plan by default. You can also customize your own plan from them according to your business requirements.

After selecting plan they will take you to the payment method option

Sales funnel should be goal oriented, single goal. You have to write content that takes sudden action.

Hook

It is the title or image of your advertisement. It is something that instantly grabs your visitors’ attention and makes your used to take your desired action.

Story

Now you have to tell a compelling story that they can relate with them and of course solutions to their problems.

Offer

They have trusted you and agreed with the solution you provided to them. At this time you give them offer. Offer to opt-in your product or to purchase your product.

Keep in mind that…

1.    The stage of funnel varies from business to business.

2.    Always do testing while implementing a new sales funnel.

3.    Homepage text should be very light bud it should be clear

4.    To build a successful sales funnel, you must limit your steps to five. As you can see the above examples have less than 4 steps.

5.    Follow their techniques like they have limited the options for the visitors Or they are offering some sort of free services to their client for a specific time.

In return you will have direct email access to ask me questions at anytime.

[bestsalesfunnelguides]

Link Building Strategies 2019

When you want to rank your website you create content that answers many questions of people and is also understandable to search engines but only writing interesting content is not important. To rank your site you have to establish authority. This can be achieved by getting links from those sites which have high authority.

Google’s important ranking factors are quality links and quality content. If your site is trustworthy then it can easily get the link to any trustworthy reliable site.

You guys must be thinking what link is, exactly? How to earn a link from other websites?

What are the links?

Backlinks or external links are also known as inbound links. They are hyperlinks that go from one website to another website. 

Let’s take the example you went to some other place and want to know about the best food in the town. You ask three strangers about the best food in town and they all say “ABC Restaurant”. You will feel pretty confident that this restaurant is authentic and most visited in the town. Exactly same links do for search engines. Links can be built manually and through marketing automation software.

Search engine treats your link as a “Vote for Popularity” and its importance on the web engine.

Internal links are very important, they are connected to the internal pages of the same domain. Search engines have refined the way of linking considering and have adapted new algorithms for site evaluation.

But you need to know what those algorithms are? How do search engine evaluates those links?

The answer is E-A-T analysis.

What is E-A-T?

E-A-T stands for expert, authority, and trustworthy. Sites which depict these characteristics are tending to be seen a higher quality in the eyes of the engine, while that lacks these characteristics become less important.

The aim of a search engine is to provide the best and most authentic results to the searchers. If your site has these features it will be very beneficial for you in SEO point. The more popular the site is the more weight of the link it will carry.

For example, a Wikipedia site has carried links to thousands of websites. It has provided a lot of expertise, authority and it is most trusted among other sites.

Followed vs. nofollow links

Your links are your votes. Nofollow links allow you to link to a resource but they remove your vote for search engine purpose. It tells the search engine not to follow the link.                                                                                                  Standard links are the one that does not have nofollow tag added in them. 

Google has recently reviled that backlinks are one of their top 3 signals. Instead of simply analyzing content of page, Google looked for how many people are linked to that page                                                                                                                                                                                                                                  

What Is a high-quality link, exactly? And how do I build them?  

Authority of the Page

First, you need to check the page you linking has power? If so, that link is going to drive you fast. You can check page rank using Ahrefs tool. Relevant site When it comes to link, site authority and relevance matters a lot. 

For example, let’s say you are running a website that is about Landing pages and you are trying to get a link from the diet planning website. Will that be considered?                   

 In short, you should try to get a link from authority sites. Especially that is closely related to your website. 

Position of a link on the page: 

Have your link embedded in the piece of your content? Or in the footer page? 

The position of your link is also very important. Links that are embedded in footers and sidebars aren’t worthy as compare to the middle of a page body content.Bottom line is you should place a link in the main body of the webpage.

Editorial Link: what is editorial link?

An editorial link is a link that comes out of the site which has good content and marketing technique. This kind of link is not directly paid to requested.

Anchor Text

It is the clickable section where you place your text link. Google is using anchor text as a ranking factor. It is one of Seo's best practices to place a link in the anchor text. It is important that anchor text should be relevant  to the page you are linking to.

Avoid too many backlinks with the same anchor texts. This could affect your search engine ranking.

Things to avoid in Link building

Spammy link profiles are inks that are build in an unnatural way or have low-quality profiles. Google actually penalizes those sites which have spammy links or appear to be suspicious.

Reciprocal linking

If you receive a message like “you link to me and I’ll link to you” from an unknown source then you should understand that they are targeting you for link exchange.

Search engines determine trust by the quality and quantity of the links of your domain. You should figure out the different ways to build trust

Reviews in your business are very important as they can make or break your brand. So, never pay any individual to create a fake or a positive review for your business.

Remember, you can build authority when your brand is doing great things in reality. Your main aim should be how to make customers happy, sharing and creating high-quality content. And finally getting links from authentic and reputable sources.

[bestsalesfunnelguides]

Trends of Email Marketing and Marketing Automation In 2019

When you are making a digital marketing strategy for your business, it’s important to understand where email marketing trends are going and how these changes will impact your day to day business.

Email marketing is one of the most effective ways to reach out to people and to get noticed. It helps you to take a decision.

If you have already used email to contact your customers then you must be well aware of its benefits and if you haven’t used it. Go on with it!. 

Email marketing gives you a better return on investment(ROI). The impact of email marketing is much greater than other marketing automation tools.

Marketing trends change year to year.new technologies and new customers are changing customers' attitudes and demands. Every year marketers take a closer look at the trends of email marketing and try to change their marketing strategies accordingly.

Before going deeper into email marketing trends of 2019, first takes a moment and stop for a while. See your past marketing and analyze what has worked best for you and what changes are required to make things better. Only you know your business strengths and weaknesses better.

Now, I will discuss a few important and most trending email marketing strategies of 2019 and will tell you tips and tricks through which you can make your campaign more powerful.

Email Personalization

The most trending thing is email personalization and sending out relevant information so that you will get the desired attention from your customers.you should segment your email list and add tags, they will help you to send more targeted emails.

Email Automation

Sending the right message at the right time is the key to success. Email automation helps to improve the conversion rates and the number of engagement between the brand and its customers with email  marketing automation, you can send so many emails in the sequence and at the right time.

To do this you can take the help of marketing automation software, which is easily available in the market.

The one I prefer is InterFunnels, you can signup here

Marketing through Referrals

Email marketing grows your email network.referral marketing is another great way to engage people with your business. It helps a lot to grow your network and lead generation. It includes visiting different seminars, meetups conferences and urging people to review your brand. This increases the possibilities of new customers to do business with you. Create an email and ask people to review and refer it to their circle. This helps a lot trust me.

Visual marketing

The visual display gets more attention than any text does.you should use the right persuasive image that is relevant to your email body and are supporting your business will make people notice you. In 2019 you need real a visual image to which people can be related.it should be what looks good rather it should be the one that delivers true meaning.

Interaction  Emails

Interactive emails have been proven to be the game-changer emails. People are now experimenting more with interaction emails. these emails are designed to interact more with the reader by sending Polls, Surveys, and gaming element, spin to win kind of thing or GIFs.

This takes subscribers' interest to the next level. hence results in increased engagement.

Integrating social and email 

 Although social media marketing and email marketing automation are two different elements bu t combining them will give you a double benefit. Use emails to divert people's attention to your social platforms.use snippets which will take them from one platform to another platform.

Event Marketing

You should start planning whether online or offline. Events are very effective in giving your people a place to interact with each other and with other people. Facebook lead generation and Instagram live events are proven to be very effective social media trends of 2019. Creating compelling landing pages and using a good sales funnel builder is very helpful.

Noticing the Trends

It’s important to keep your audience to notice you. Carry out A/B testing to determine which trend is taking you to the next level and what kind of emails work best for your brand. Keep an eye on email marketing matrices and iterate data based on these facts.

Do you have any other ideas? We would love to hear from you.

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Step by Step Guide to Market Automation

In this article you will learn what marketing automation is, how does a good marketing automation works and how to implement it in your business to get the best results.

What is Marketing Automation?

Marketing automation is the process of using marketing software to automate your marketing strategies. Marketers are using software like email marketing, social media posting software, campaign organizers, sales funnel software etc to automate repetitive tasks. 

These tools not only provide efficiency, but also they provide an excellent experience to their customers.using marketing automation in implementing marketing strategies makes tasks easy and accurate.

Software and Strategy

Marketing automation is a combination of software and strategy. It nurtures your prospects with highly organized, personalized and useful content and strategy that helps in conversion from visitors to customers.

Marketing automation not only nurtures your leads but also plays an important role in building relationships with them even after sales have been passed and the deal has closed. They keep nurturing your customers and speeds up the process.

How Marketing Automation Work?

To make marketing automation work for you, you must understand its mechanism and nuances. Marketing automation promises more leads, more conversions, and sales with less working effort. Businesses that use marketing automation have seen an increase in sales productivity by up to 14 %. 

More Efficiency in Lesser Budget

Marketers believe that marketing automation will become a more important and worthy skill in 2020. The ultimate goal of any automation is to increase efficiency. It takes care of customer communication, content or post scheduling, social media marketing, analytics, market research, lead nurturing.

Automation removes the drain of task repetition, which saves time, money and energy.from this saving you can re-allocate budget to campaigns to get more return. It makes team members more active and efficient.as a result projects are delivered faster without the need for extra staff.

Effective customer support

Effective communication is the key to nurturing leads or clients' relationships.this doesn't require staff to deal with their queries all day. To do this email automation is one of the easiest things to start.

For example, you send emails to customers which are written script, to keep them active. 

 Some benefits of email automation are

Steps towards Email Automation 

A workflow has to be established before doing email automation. This is done by the team to keep all things well organized. It has four key steps as shown in the above image.

Bad” or “Good” marketing automation look like?

Those email marketing strategies that give limited data to marketers often result in bad marketing automation. You need complete context and information about your leads, Who they are? and What they are interested in? This is helpful for giving your customers a good experience.

Inbound marketing strategies are very effective they revolve around prospects and uses all information about the person to inform automation software.so, it exactly delivers the information which prospects need to make a sale.

Good marketing automation software takes care of your prospect, their behavior and helps to get more interaction with them. Effective marketing strategy uses various channels beyond marketing to communicate to their customers like social media, pricing page, any piece of content. Sucess of your campaign relies on all channels.

How Do I Choose the Best Marketing Automation for My Business?

While considering marketing automation for your business, always focus on business results and long term partnership.

Below are a few things you should keep in mind before selecting the right software for your business.

Planning

Set goals and create a clear plan or strategy.then find the software which supports all those features you needed.

Ask around

Before buying software always ask people and their recommendations who have the same business like that of yours

Cost estimation

Marketing automation software is not free they have different plans for users. Always check their pricing page and also your budget then decide whether this software is suitable for you or not.

Check availability

Don’t forget to read the service and availability agreement

Test Drive 

First, take their smaller trial package and take a test drive you will instantly find the answer of your all questions.

Conclusion

Automation provide greater efficiency, cost savings, customer service, and more productivit. There is a lot to gain from them for marking professionals. Ethical use of marketing software helps in building great relationships with clients

With clear goals and good planning in any business can enjoy the success of marketing automation

[bestsalesfunnelguides]

6 Best Ecommerce Platforms for your Business

It’s quite difficult to choose the right eCommerce platform for your business. While choosing any business platform for your business you should keep in mind that you are not only choosing its features but also choosing the challenges which you will face as a business will grow more. The cost, scalability, flexibility and customer support can work for your success or against it.

Before choosing any platform it’s very important to keep your skills and marketing strategies in mind. Like some people focus more on SEO, they should select the platforms which are better in SEO and provides more support for SEO.

On the other side, there are few platforms which are limited for those people who have coding skills. Those people who don’t have coding skills will get huge benefits from a few eCommerce platforms.

Keeping customers skills and strategies in mind, I have compiled a list of six most popular platforms which are currently available in the market.

Shopify

This is one of the most famous e-commerce platforms. This is suitable for those people who focus more on social media marketing to make sales or doing dropshipping. This is flexible, simple and very scalable for small to medium-sized businesses.

You don’t need coding skills to use it. This is a drag and drop builder platform. Which allows you to build your site.

It provides customer experience management and other upsells features. Managing a larger store with Shopify is a huge struggle.

Shoplift plus has features that help you to grow into a larger store. But if you already are a large supplier then this platform is not the right choice for you.

If you are more SEO focused on social media marketing, then it’s worth to check out Big Commerce which is Shopify s new competitor. it has better performance.

Famous stores who uses Shopify

Snowman

Kylie Cosmetics

Cartolina

  Big Commerce

Many businesses are switching to Big commerce because of its feature to handle massive stores, which Shopify has failed to handle. It also offers a reliable and better SEO performance.

·         It helps to get more conversions. It has a one-page checkout.

·         You will get constant customer support and high customizability ( for coders).

Drawback

·         Its prices are higher than its competitors who are offering the same features

·         It lacks up-sell feature which shoplift does very well.

Who Uses Big Commerce?

 Di Bruno Bros.,

Hincapie Sportswear

Carolina Panthers

  Open Cart

If cost is your problem and you want the same features like Big Commerce then you can go for an open cart.

Features

·         It is open source

·         Free to use

·         Add-ons are available in range from free to $100

·         Highly customizable

·         Good SEO capability

·         More mobile responsive

·         This platform is customizable and requires great coding skills.

·         Ideal for small tech business.good thing is it has strong SEO capability and more gives more mobile responsiveness than any other platform.

Drawbacks

·         Weak customer support as compared to other platforms.

·         British Red Cross, which needed to sell classes and products.

·         Boat Fishing

  Squarespace

·         This platform has excellent drag and drop feature. you can design your business website by yourself. You don’t need to be an expert programmer. Squarespace offers an excellent range of templates. It is very appealing so mostly designers, photographers are using this.

·         It is more popular among small business owners. Because they don’t have coder staff. Square space is flexible and easy to use

·         It allows unlimited range of products on your website.

If sale volume is high then this platform may not be suitable for you.

Not much SEO friendly

Who Uses Squarespace?

·         Archmotorcycle

·         BembienEgg Shop,

  Magento

Magento a famous product by adobe is very popular. As it doesn’t require any coding skills but if you have any then this platform becomes more flexible and easy for you,

·         Open-source platform

·         Different extensions are available

·         Appealing designs which makes your website look better

·         Suitable for large and small scale business with more complications.

·         Free version is available

·         Good for SEO.

Drawbacks

Due to the high cost of its enterprise version, which is around $2,200 per month. that makes it complicated in the market.

Who Uses Magento?

 Just for Men

 HP Inc

 Helly Hansen

WooCommerce

Woo commerce has been dominating the market for so long. It’s a WordPress plugging and it offers a lot other things especially for those who are making eCommerce store from their websites.

·         Highly customizable

·         Build-in analytics

·         Wocommerce has 24/7 customer support

·         Wocommerce plugin is free. You just need to buy hosting

Drawbacks

·         If you need high customization the WooCommerce is the right platform for you. you need coding skills.

·         Doesn’t allows proper SEO and lacks SEM which is more supportive in Squarespace and makes it look more appealing

Who Uses WooCommerce?

·         Airstream

·         Cured

·         Absolute Antibody

Bottom-line

In my opinion, the best the platform is the one which matches your level of expectations and your coding abilities.

The right platform should allow you to implement your customer experience and marketing strategies

Also, keep in mind your business scale and requirements before selecting a platform

[bestsalesfunnelguides]

How to Expand Your Audience with Guest Blog Post

If you are in a market and want to drive more traffic to your blog or website then guest posting is the right option for you. Guest posting is the most important off-page strategy for growing your readers.

What is guest posting?

Guest posting – Also known as Guest Blogging means writing and publishing an article on others website or blog in order to build a good relationship, authority, links, and exposure.

It’s a great way to connect readers and get your name out. As time has passed, guest blogging has gained popularity through different topics, discussions likes, and comments). Marketers saw this as a great opportunity. They started making posts and get their name out.

There are so many websites and blogs that require authentic and original posts on relevant topics. At the same time, the writer might have a website relevant to the blogger's site. It works for mutual benefit. The blogging site allows backlink in the authors’ bio to authenticate writer and on the other side, the link ensures the traffic that guest blogger will get.

For example, there is an eCommerce store that offers home appliances. They would be more interested in blog posts like home cleaning, kitchen appliances, cooking equipment, household things etc this will help the site to attract customers who are searching against those keywords which are listed within the topic and will take them to your website landing page.

Is Guest Blogging Good for SEO and Link Building?

The answer is YES

 it not only allows you to be a leader of your industry but allows you to deliver your message to the relevant audience. Publishing useful content on high authority and relevant websites benefits the search engine in getting rank and results in bringing more traffic to your website and more customers for your business.

Guest Blogging Can Be Used As A Part Of Seo Off-page Strategy.

Through guest posting, the visitors that read your blog posts can turn into new leads for your business. If you are looking for leads, guest blogging is very beneficial in building relationships and new contacts in the industry.

Another important aspect of guest blogging is that it results in an increase in traffic to your website. When you write a guest post always take a link in the exchange. This link will send some quality traffic to your website after the reader will read your post.

So an increase in web traffic means more people are coming to your website to get more information about your services.

How to Finding Sites Accepting Guest Posts

There are two ways to find guest blogging websites

  Searching on Google, social media, etc

  Through those websites which connect to publishers and bloggers

(“Keyword” and “write for us”) this is the search string you can use to search guest blogging sites in Google.

Results will appear like this:

Reasons Why Guest Posting Is Important

I am telling you some key reasons why guest post is so important and key marketing strategy

1. Establishing Authority

Quality and Relevancy of blog post is of great importance for making a website popular. By writing persuasive and authority blog posts and articles website gets more prominent in search engines. The sites which have unique and authentic information are indexed more by search bots.

2. Passing Link Juice

One of the criteria on which search engines rank is the quality of the backlinks which are pointing towards the site. They are known as off-page links. More the links from relevant and authority sites the more chances are that your site will appear in search results.

3. Writing Skills

You need to practice more and more to improve your waiting skills. Good writing will bring more traffic thus improving rankings and traffic conversion ratio.Try to write blogs about topics that really interest you and you have a lot of information about it. 

Keep practicing until you don’t get the masterpiece.

4. Branding

Guest posting is a great way to build your brand name. When you have the idea, content, and enough information to tell others about it. You have selected a niche blog to write for it, so all of that audience will be interested in your post. This niche writing will help to establish you as a Brand.

Many websites are publishing authors’ pictures to get the authenticity of posts.

5. Awareness

Guest blogging is not always a bit making money. It also to make the reader away about various issues, to share useful information that truly affects them in real life. There are many people who runs a blog and have been proven to be great mentor, influencers and useful to people in real life other than business marketing automation.

In short, guest posting is a great way of communication in the right way with the right audience. A blogger expresses themselves via guest posts or blogs

[bestsalesfunnelguides]

How to Make High Converting Landing Pages

Marketers are spending a lot of time and effort in generating traffic from blogs and their website, hoping that the audience will join them. But if the destinations are not clear and entice visitor then you are wasting your time. That is the reason landing pages are so important. You need to keep in mind all the key factors while designing a good landing page.

I am starting with the basics

What is landing page

It is the main webpage where you are your visitors come and if they are enticed by your product, they close deal.

Standalone web pages are very effective landing pages, they focus on a single thing and clear call to action button that points to your targeted audience. They work as a Lead Magnet for you.

The aim of the landing page is to convert high user rate. A good landing page always targets a particular audience.

Why Do You Need Landing Page?

If you want to sell something online, to capture email  and generate leads, invite people for webinars and conferences, make an announcement, offering any discount or want to build an audience, then yes landing pages serve as the most crucial role in your business.

The purpose should be clear and should be properly linked to the appropriate call to action. If your the business has multiple products then don’t confuse your visitors by putting too much information on one page instead create multiple landing pages and make sure that everyone has a different purpose.

See the example from the International New York Times page:

According to Hubspot 48% of marketers are making new landing pages for each campaign

Anatomy of a High-Converting Landing Page

Let’s take a look at the anatomy of landing page how a landing page should be

Heading

The heading is the main thing which catches visitor’s interest. It should be very concise and should completely be covering everything that a page offers. It should be perfectly phased.

Body text

This includes the content on display on the landing page. Content is the king so it should be interesting enough to entice visitors to stay on the page and fulfills the purpose of landing page

Keywords

Keywords are very important, through the people will discover you. Keywords should be appropriately placed in the heading tag, page title, and in the landing page content.

Image

Landing page image should be very prolific and creative to entice visitor.

Social Sharing Buttons

These are so important and enable the visitor to share the content of your page on social platforms. They should be well managed and active.

Hidden Navigation

Top navigation bars should be kept hidden to minimize distractions, bounce rate and friction on the landing page.

Conversion Form

This form usually contains some offer or asks the user to exchange its information known as a Lead magnet.

Video on Your Landing Page

More visitors prefer videos over the reading content. Watching video is always better than reading. According to eyeviewdigital.com putting a video on your landing page can increase 80% of your conversion rate.

Go through these points you will know the importance of video.

Helpful in building customers trust

People are lazy in reading

Retains visitors for longer time on page

More possibility of getting conversions

Gives a better understanding of the product.

Importance Things To Do For a Better Conversion Rate

If you want to increase the conversion rate of your landing pages then these are the most important elements you should practice.

CTA Call to action

Now, this is what you want your visitors to do. after making a good landing page, you want them to signup, shop, see your video, download anything, or contact us.

An Offer (Lead Magnet)

Entice your visitors with anything, discounts, offers, free trials, gifts, etc. you are giving them in exchange for what you want them to do.

Keeping it simple

Keep your landing page simple. Remove any distractions which take people to take long time in making a decision.

Headline

It should be very catchy and should instantly grab visitor. Make sure it covers the key benefits of your offer.

Savy Layout

There are many people who are still using low resolution computers so create a layout of your landing page in low resolution.

Design

Keep the design simple use clear and bold fonts and make more videos to make it more interesting.

Social media you can show your social profiles and reviews are very important, highlight your testimonials, reviews, and press mentions

Is my landing Page Good or Bad?

If you want to know that either you’re landing page is good or bad then it’s simple. If your landing page is fulfilling the purpose of its creating then it’s a good landing page. Be careful about choosing sales funnel software

But if the landing page doesn’t satisfy end-user then it would be a worse landing page.

A/B Testing Your Landing Page

A/B testing It is the way to experiment and compare between A/B two components and to decide which works best. You should test new element at a time .once you have measured its performance then you can create different versions of it through this, you can confidently conclude which element performs best for you.

Conclusion

The main thing to conclude from the above discussion is that every landing page should accomplish a single goal whether selling, branding, growing leads. Landing page should give the information which a user is looking for and of course it should come through a good sales funnel builder.

[bestsalesfunnelguides]

Best Sale and Leads Generating Tools and Tricks

What is Lead Generation?

It is the process of converting or attracting your visitors into someone interested in buying your product or service. The successful business has a steady stream of sales in it. Generating sales is very simple if you make an appealing business and marketing plan. I will share a few tips with you through which you can boost your sales. If you don’t have good showcase or marketing skills then it doesn’t matter how efficient your product is, it will not be sold out.

How to generate sales leads for your small business?

· The first step in lead generation is to identify your target audience.

· Method of promotion is very important so pick it wisely.

· Use help of sales funnel software (InterFunnels, Ontraport, etc)

· Use email letters and lead magnets to build customer relationship

· Use social platforms as well (Facebook, twitter, LinkedIn)

Now we will discuss these steps in detail for a better understanding of the lead generation process.

1. Identify Your Target Audience

The main step to generate leads is to identify your correct audience. You cannot get success until you don’t know about your ideal customer. So, research about your audience is very important. Knowing the gender, age group, location, interests, etc all these are important to know. Make it a part of a business strategy to initiate the marketing process.

2. Method of promotion 

Business success depends on how you promote it, present it to your customers and how you grab their interest. A strong promotional plan doubles the sale of your business. You should pick your marketing plan according to your business needs and of course your budget.

You can have your business information websites, a blog, use of social media platforms, industrial events referrals, PPC advertising, and other traditional advertising ways.

3. Creating a sales funnel

You know about your business goals and targeted audience now you have the way of reaching them. For that, you will collect their contact information. You need to build a stunning landing page that will encourage your visitors to share their contact information. It is in terms of free incentive, gift or something valuable for your visitors known as lead magnets.

To create a landing page in the sales funnel builder for your business. Read this article: How to create sale funnel

There are many funnel builder software available in the market. Everyone has their own opinion, I had experienced a few of them which I am sharing with you

Interfunnels: Interfunnels is the most economical and efficient landing page builder. Its prices are comparatively lower than its compatriots. It gives more efficiency in fewer prices so of course, I have chosen this one. It is very simple drag and drop software and I easily used its all elements. It didn’t have extra features that can confuse its prospects. 

You can get if from here: signup for Interfunnels.

 Clickfunnels: I heard a lot about this software but I compared the prices and functionality with the above one and found that performance is almost the same but the price difference was huge. If you have a good marketing budget and want to spend more than you can go for it.

 Signup here for Clickfunnels

4. Email newsletter for relationship building:

Now you have got all the details of visitors and you have a way of building a relationship with the customer. Not it’s the time to convert them from lead to sale. One of the best ways to communicate with your customers is through the use of newsletters. While writing and planning email marketing keep in mind about email spamming and other factors too.

5. Leveraging on social platforms

Social media provides a great platform for small businesses to engage their customers and generate leads. Use platforms like facebook, twitter, LinkedIn, YouTube, Instagram, and Pinterest to attract and engage your targeted audience and process them to become leads.

Communication is the key to building relationships with customers. 

 Use social media to communicate with them .The more positive conversation a prospect will have with your business, the more chances are he or she will trust your business brand and will end up in the purchase of the product.

Generating leads is a long term and continuous process you can streamline your marketing plan and can generate more leads using the above tips