#large agencies

[infographica]

Benefits of a B2B Travel Booking Software

Managing B2B Sales Channels is an essential but challenging aspect for Large Agencies, Tour Operators, and Suppliers. Here’s quick look at how a B2B Travel Software can help. View the full-sized image: https://buff.ly/2P2xNGT

[travelcarma]

Benefits of a B2B Travel Booking Software

Managing B2B Sales Channels is an essential but challenging aspect for Large Agencies, Tour Operators and Suppliers. Here's quick look at how a B2B Travel Software can help. https://buff.ly/2P2xNGT

[dynamicmtl]

Does size matter?

Leading up to our Volume 6 edition next week on Small is Big, we thought we would take the pulse in the blogosphere on the benefits of scaling vs. staying small. Here are a few quotes and articles that seem to reflect the current mood amongst design and web studios:

“A small business is about people.”

“Small means lower overheads, lower cash burn rate — and the chance to keep all profits within your own company and your own pocket.”

From 5 Reasons Why You Should Build A Small Business — Not A Start-up, by Jon Westenberg.

“What is it about growth and business? Why is expansion always the goal? What’s the attraction of big besides ego? (You’ll need a better answer than “economies of scale.”) What’s wrong with finding the right size and staying there?”

“Small is not just a stepping stone. Small is a great destination in itself.”

“Part of the problem seems to be that nobody these days is content to merely put their dent in the universe. No, they have to fucking own the universe. It’s not enough to be in the market, they have to dominate it. It’s not enough to serve customers, they have to capture them.”

From Small is not a stepping stone and Reconsider by  David Heinemeier Hansson, Founder of Basecamp.

“I believe designers hesitate to leave the studio life behind because it offers variety where big corporations can’t. While many designers love to work on useful tools, they also selfishly love to change it up. They like to work with different typefaces, color palettes, layouts, strategies, and problems. Corporate design teams will struggle to provide satiation for these designers because there is only one brand, one style guide, and a lot of times — only one product.”

From Design Studios Are Not Going Away by Ben Cline, Co-Founder / Designer at Rally Interactive.

“Large design agencies are no longer the clear leaders in design services and small studios are achieving the same world-class design, year after year, on multiple projects… Having 150 or 250 employees spread all over the globe does not guarantee the quality of your design project.”

From Design Studios vs. Large Design Agencies: The Changing Landscape Of The Design Industry by Gadi Amit, President of New Deal Design. The fact that this was written in 2009 shows that this trend has been around for a while, but these principles are just as relevant today.

“Some clients are really swayed by size, but less so nowadays – what they like is the idea that they can have interaction with the key people: me, the account director, the senior designers. There's no pitch team." - Michael Johnson, Founder of Johnson Banks

“I've never come across a project where being small is a disadvantage... The whole idea of an international branding conglomerate is one that was born in the 70s, and my guess is it might have a limited shelf life. If you look at the main visual signifiers of some of the world's biggest brands, they've all been done by tiny entities. Nike, Google, Apple… all done by an individual." - Stefan Sagmeister, Co-founder of Sagmeister & Walsh

From Creative Bloq’s 8 reasons design studios should stay small based on the Amsterdam What Design Can Do 2015 Conference.

Look forward to a discussion of these questions and more next week! If you haven’t yet purchased a ticket for Small > Big, you can do so here.