#latest-work

[amartin25-blog]

SHARING SECRETS

We launched lastminute.com’s Top Secret® Collection - a luxury pop-up hotel experience in central London, designed to showcase the very best the brand’s ‘Top Secret hotels’ product has to offer. Kicking off with a VIP launch, then open to the public for 10 days, the Top Secret Collection offered daily luxurious treats such as pink cupcakes, manicures, massages, pedicures and daily prizes – all for free, to raise awareness around lastminute.com's Top Secret products.

The result? 30 million opportunities to see, and a marked impact on lastminute.com's bottom line - 24% brand margin growth year-on-year and 82% of hotel sales that January coming in the Top Secret Hotels category. 

[amartin25-blog]

RELISHING ROYALTY

We, like most of the UK's PR industry, did our very own spot of Royal wedding crashing, getting Kate's local SPAR as the star of this little clipette from This Morning. 

[amartin25-blog]

CRACKING CROWDSOURCING

Open Planet Ideas - a crowdsourcing project  run between Sony, WWF and Open Ideo -  asked members of the public to come up with ideas of how technology could be used for social and environmental good. 

We built and managed the project's social media community, as well as running an extensive online outreach programme, with coverage appearing across technology, crowdsourcing and voluntary sector media. Along the way we even helped the project bag itself a Guardian Sustainable Business Award...

[amartin25-blog]

CELEBRATING CRAFTMANSHIP

Our work with The Balvenie, the most handcrafted Single Malt there is, includes the brilliant (if we say it ourselves) Masters of Craft campaign - an awards scheme which set out to celebrate craftsmanship across the nation. Cue a partnership with the Sunday Telegraph Life, a judging panel that included TV presenter Kevin McCloud and nearly 200 pieces of coverage - including an appearance on the One Show. A big hats off to the team on this one.

[amartin25-blog]

MASTERFUL MAPPING

After long being forgotten from the weather map - despite having the highest average temperature in the UK - we launched an extended campaign for Jersey Tourism that insisted the BBC “Put Jersey back on the Map”. We started local, with a thousand-strong petition, working with local business and radios to build a groundswell, before going live across the nation. Enter extensive national coverage, a piece on GMTV and mentions from the like of Radio 4's You & Yours and 6Music. 

[amartin25-blog]

WINE WISDOM

We've had a great time with McGuigan Wines, who've just been named International Winemaker of the Year. We thought we might use the opportunity to have a bit of fun with the public.

McGuigan are particularly good at demystifying wine - so we wanted to prove how much the public really knows about what's in the bottle. We toured around in the McGuigan Shack and here are just some of the results...