What are HubSpot lead flows?
As a marketer, striking the perfect balance between a user’s experience with your website and attracting leads is a challenge. You don’t want to disrupt their experience while browsing through the landing page. At the same time, you wouldn’t like to let go of an opportunity to grab customer information. This is where HubSpot’s Lead Flows can help, a tool designed for “non-disruptive lead generation”.
What Are Lead Flows?
Lead Flows are an advanced lead generation tool that can serve as the most rewarding conversion point. They encourage users who are interested in your product to fill out the form in a non-intrusive manner. You can implement Lead Flows in different ways including pop-up boxes, slide-in boxes, dropdown banners, etc. They let you narrowly focus on different landing pages on the website and based on the user activity making it a powerful means of capturing customer data.
How Does It Work?
Lead Flows have three major components.
First is the callout which comes in the form of a pop-up (or any other format you choose) with a button. You seek the consent of the user to capture information.
The next component is the form where you capture customer information.
The last and final component in Lead Flow is the thank-you message that appears once the user has filled the form.
The Lead Flow Editor lets you customize where the lead flows appear on the page and on which pages they appear. Let’s look at the three triggers based on which you can enable a lead flow to appear on the page
Time Elapse - A user has spent a certain time on the page which signals interest, and the lead flow can appear after a fixed number of seconds have passed
Exit Intent - Users are intending to exit the page and they are hovering their mouse near the [x] button on the browser
Scrolling - Users have scrolled down the page (50% page scroll by default) and consuming detailed information about your product
What Are the Advantages of Lead Flows?
Lead Flows offer you several inherent advantages over traditional lead generation methods. They are different from the earlier generation pop-ups that served as an irritant for the users. Here are some reasons why you should use them –
Lead Flows are meant for targeted campaigns and let you target users who are interested in your products
They let you run micro lead generation campaigns on the website for specific purposes such as seasonal sales
Lead Flows can run parallel to your bigger lead generation campaign and complement the campaign
They are customizable and let you explore all creative options to make these pop-ups attractive
Summing up, Lead Flows are a simple page addition, but they have huge potential in improving your conversion rate. You can choose when and where they appear on the page that streamlines your overall marketing strategy.
Implementing Lead Flow on HubSpot is easy but an expert team can help if you are new to this Marketing Automation platform. Hire experts from Growth Natives, a HubSpot’s Platinum Solutions Partner, who can help you re-energize your HubSpot campaign with 100% success rate.
Reference :- https://www.quora.com/What-are-Hubspot-lead-flows/answer/Uddeshya-Rana-4?
