#lean mean fighting machine

[jetpackgeneratedcat]

Muscle study with Wild

[elliejasmurphy]

iSpy - Lean Mean Fighting Machine. Advertising agency

[culturehoover]

While we need to target the loyalty of key fans who make multiple purchases through the year, Weigel stated that these consumers can help to generate publicity, not revenue. The vast majority of sales volume comes from the one time buyer, who has very little knowledge of your brand and what it stands for. We should focus our attentions on these consumers.

- Serena Peddle, 'How To (Not) Fail – IPA 44 Club', Lean Mean Fighting Machine

[muthabara]

i'm modifying my diet a little bit to try and get super lean for this summer. we shall see how this goes. 

[dawdlers]

[punchycopy]

This is Genius™ : Dem Phones

It's been seeding to death. But IMHO, it's one of the catchiest, cleverest 'non-virals' ever. And only 50K views....a travesty. From the gods over at Lean Mean Fighting Machine.

[theniwrotethis]

Behind the Idea:

The in-cider story on a refreshing ad

Ben Clapp on The Most Refreshing Pint