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Emojis are key to getting consumers to open those pesky marketing messages According to Leanplum, marketers are leaning more heavily on emojis in emails and push notifications Read more about this at cnbc.com.
Best 404 pages: Leanplum
Leanplum data shows push notifications increase purchases by 9.6X
Leanplum data shows push notifications increase purchases by 9.6X
In a mobile marketing world full of shiny new objects, sometimes it is the tried and trusted tactics that produce results. Push notifications, for example, still drive outstanding returns. In fact, the data tells us that push notifications alone increase user purchases by 9.6X. That’s according to a new report by Leanplum that was released today. According to the study — which takes in data from…
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How to Maintain Your Startup Culture as You Scale
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マーケター必読：2016年はより科学的なパーソナライゼーションが鍵になる
Momchil Kyurkchiev氏は、LeanplumのCEO兼共同設立者である。
via Flickr by “Garry Knight“. Licensed under CC BY-SA 2.0.
2016年になったが、マーケターたちは未だに顧客へのアウトリーチのパーソナライゼーションに苦労している。カスタマーの行動の推移を予測的に理解できているというマーケターはわずか5%で、より高品質のユーザエクスペリエンスを提供するために顧客データを使用しているというマーケターもたったの31%だ。
マーケターのうち、アプリ戦略をパーソナライズできているのは19%のみであり、新規ユーザからの高い期待に応えようと画策しているブランドにとって、パーソナライゼーションは未だに死活問題である。
しかし、この現状にも変化の兆しが表れているのかもしれない。先週行われた2016年度のMobile…
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Appboy expands on its suite of mobile analytics and marketing tools, building mobile CRM from the ground up
Appboy, the mobile marketing automation vendor, is launching several new products today to help marketers develop and deepen relationships with mobile customers. from Pocket http://ift.tt/1juLr5n via IFTTT
How Expedia fuels shopping journey sales via mobile marketing automation
RANCHO MIRAGE, CA – An Expedia executive at the Mobile Shopping Summit 2015 claimed that mobile marketing automation enables the brand to personalize push notifications, emails and in-application messages, enhancing the shopping journey and driving additional sales. from Pocket http://ift.tt/1hFMle2 via IFTTT
