Lecture Twelve
Self-Affirmation Underlies Facebook Use by Catalina L. Toma and Jeffrey T. Hancock (2012)
This week's article revealed one of the reasons for the ubiquitous use of social networking sites like Facebook. According to self-affirmation theory, people have an inherent need to see themselves in a positive light - “good, worthy and valuable”. They tend to brush off or distort negative information about themselves, so as to preserve their sense of self-worth. Interestingly and unsurprisingly, people seek to augment their self-worth by moving towards information that reinforces it.
The paper then went on to describe 2 studies. The first showed that Facebook profiles provide self-affirmation to users by satisfying their need for self-worth and self-integrity.
Study 1 shows that Facebook profiles are self-affirming as it presents a self that is appealing and well put together. Hence, spending time on Facebook and viewing one’s profile actually gives an ego boost. Study 2 then went on to show that people will unconsciously gravitate towards their Facebook profiles when they receive information that undermines their sense of self-worth in order to restore it.
I believe these findings can be readily applied to other social media platforms, and especially so to social media platforms that support asynchronous interaction with low warranting value ( for instance, Instagram). Social media outlets that enable users to share posts with low warranting value enable people to present a profile that is curated and puts themselves in a highly positive light.
This led me to think if social media feeds the narcissism of today’s generation. And is the internet breeding superficiality as many people are always striving to present a glamorous side of themselves to others?










