MASTERY MOMENTS: BUSINESS STORYTELLING AND BRANDING - Course Goal Accomplished
Business Storytelling and Branding… what a journey! Who would’ve known that the science to great branding was a simple equation of documenting your story and being intentional about replicating it in creative ways. Though simple in concept, this course has shown that the intricacies can drag you up a wall but once the science is found… the reach of your branding is uncontainable. This course goal was to gain clarity on what a brand is, how to captured the my brand and then how to execute the development of it. With the help of classmates and Dr. Degilio, that was exactly what was accomplished, and has been quite the experience.
Firstly, the misconception of our external efforts being the framework of our brand was quickly zapped and replaced with the fact that your brand is already in motion. Your brand is a collective of things and ideas of you that people have concluded. In short, what people say about you behind your back is your brand. If one could manage to get a synopsis of that the will know what their brand is and can gain insight on how to bottle and package who they are in the eyes of others and monetize it by connecting to an audience that agrees and appreciates who they are. Simon Sinek enlightened us and summarized this very thing by stating, “People don’t buy what you; they buy why you do it.”
Afterward, the course introduced keys elements that are necessary beforehand and then mapped out how to build a consistent brand. There must be cohesiveness with the brand identity and brand vision, as shared by Carl Phillips and Judy Hopelain. Once the brand identity is solid, the market of your industry and desire position must be researched. We have learned to study existing trends of the market and the successful professionals who have achieve a similar type of success and how to apply the same steps to guarantee the highest possibility of attainment for our endeavors. With that it is intelligent utilize existing business models as examples to aide in building your comparable organization.
Finally, we were given the tools to practically apply the steps of brand development through assorted projects and assignments. This was totally helpful because we were able to use our real business ideas to generate these assignments. To illustrate, we completed a questionnaire with explicit explanation to clearly identify what our brands were; we completed brand prisms to visually display our brand’s personality and purpose; we graphed our business model on bmfiddle.com to paint the steps of our positioning strategy and to make execution elementary; we started web pages to publish public representation of our document plan. This course has given us an experience as well as a product to build on as we matriculate through the program and then into our varies sectors of the entertainment industry. I had no idea what I was getting ready to experience. What a journey!
F. (2014, March 10). You.com: How to Create a Powerful Personal Brand. Retrieved November 24, 2017, from https://www.youtube.com/watch?v=S3UDzb65EdU&t=1843s
Carol Phillips, Founder, Brand Amplitude, LLC, an Insights-based Strategy Consulting Firm Follow. (2012, May 17). Defining Brand Identity. Retrieved November 24, 2017, from https://www.slideshare.net/CarolPhillips/defining-brand-identity
Sinek, S. (n.d.). How great leaders inspire action. Retrieved November 24, 2017, from https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action