Aug 18, 2022
Streaming viewing in July surpassed cable and broadcast in share of total day viewing for the first time since the launch of Nielsen's "The Gauge," with 34.8%, followed by cable at 34.4% and broadcast with 21.6%. Compared to a year ago, streaming is 22.6% higher vs. July 2021 when it had a 28.3% share, while cable is down 8.9% for the same period and broadcast lost 9.8%.
Streaming Surpasses Linear Viewing For The First Time