Mar 27, 2025
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OneStream Community Ask
Customer: Can you record a live zoom or online meeting and stream later?
Live Chat Support: Hi there! 👋
Yes, you can definitely do that.
Customer: Is it easy to screen share?
Live Chat Support: Yes, you can do that as well. You can go live directly from Zoom as well.
How to send a live stream from Zoom to OneStream? —
Customer: Thank you!
Live Chat Support: You are most welcome!
If you have any more questions or need help, please feel free to ping us at any time. Our team would love to assist.
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So I'm trying to solve a problem that required using a tech support chat feature.
Of course the initial "person" you chat with is a bot that tries to steer you away from the chat with common solutions, but the chatbot I was speaking with was extra stupid.
Me: Hey I have this problem and the FAQ said to use the chat to speak with an agent and resolve the issue.
Chatbot: I see you are having [problem]. You can use the chat feature to get help from an agent! Would you like me to help with that?
Me: I am using the chat feature. That's what you are. All you did was summarize the FAQ page I already read.
Chatbot: ... Okay let me start the chat for you.
Believe it or not, the stupid bot then launched a second chat window, which (despite me rephrasing my problem) summarized the FAQ page again and offered to launch a third chat window, which in turned opened another chat window, until I was like five or six chat windows deep.
Finally I declined the fifth/sixth bot's (I had lost count) offer to open another chat window, so it decided I needed to speak with a live agent (the thing I had been trying to do). Despite the company boasting about 24/7 assistance, evidently that only applies to FAQ-summarizing chatbot nesting dolls, as live agents require 2-4 business days to reply.
Bridging Communication Gaps to Drive Conversion Optimization
Discover how optimizing communication channels can drive higher conversions by building trust with your customers.
Source: https://cro.media/insights/seo/bridging-communication-gaps-conversion-optimization/
Building Trust Through Open Communication Channels
Effective communication is the backbone of any thriving business. At cro.media, we emphasize how strategically developed communication bridges can significantly enhance Conversion Rate Optimization (CRO). By fostering seamless interactions with customers across multiple channels, businesses can build trust, reduce friction, and amplify conversions.
Key Communication Strategies for Conversion Success
Leveraging Texting and Messaging
Texting has emerged as a preferred communication method, with 91% of consumers interested in engaging with businesses via SMS. By integrating tools like SMS-enabled CTAs, businesses can answer customer queries quickly, boosting confidence and facilitating conversions. For instance, offering text support during the buying process minimizes drop-offs, driving immediate actions.
Utilizing Google My Business Messaging
Google My Business Messaging provides a built-in platform for businesses to engage directly with customers. Quick and personalized responses via this channel can convert casual inquiries into actionable leads. Responsiveness is key here; businesses must ensure timely replies to maintain customer satisfaction and maximize conversion opportunities.
Live Chat for Real-Time Support
Live chat replicates the in-store assistance experience, bridging the gap between online and offline shopping. According to Shopify, responding to live chat inquiries within five minutes can elevate conversion rates from 10% to 17%. This immediacy reinforces trust and supports decision-making at critical points in the customer journey. According to Shopify, responding to live chat inquiries within five minutes can elevate conversion rates from 10% to 17%
"According to Shopify, responding to live chat inquiries within five minutes can elevate conversion rates from 10% to 17%."
Humanizing Phone Support
While automation dominates many aspects of communication, human interaction remains irreplaceable. Accessible, empathetic phone support addresses customer concerns directly, transforming dissatisfaction into loyalty. A well-trained phone team can act as a differentiator, ensuring customers feel valued and understood.
Harnessing Email Newsletters
Consistent and engaging email newsletters keep businesses top-of-mind. Following the 80-20 rule—80% informational and 20% promotional content—builds trust while subtly driving conversions. Personalized email strategies can nurture long-term relationships and encourage repeat business.
Experimenting with Google Posts
Google Posts function as microblogging tools to highlight promotions, updates, and FAQs. Strategically crafted posts with compelling CTAs engage customers directly within search results, enhancing visibility and conversion potential.
Communication and CRO: A Symbiotic Relationship
Enhancing User Experience
By eliminating friction in communication, businesses can create a seamless user experience. Whether through live chat or direct messaging, smooth interactions reduce decision-making barriers, guiding customers towards completing purchases.
Capturing Insights for CRO
Every communication channel is a data goldmine. Analyzing customer queries and feedback uncovers pain points and opportunities for CRO improvements, from A/B testing CTAs to refining website navigation. Analyzing customer queries and feedback uncovers pain points and opportunities for CRO improvements
Demonstrating Responsiveness
Timely communication instills confidence. Businesses that respond promptly to inquiries, resolve issues efficiently, and proactively address concerns set themselves apart, leading to higher customer satisfaction and retention rates. Timely communication instills confidence
"Timely communication instills confidence."
Growing Reciprocity in Customer Relationships
Drawing inspiration from nature’s interconnected ecosystems, businesses can cultivate mutual growth by embracing open communication. At cro.media, we champion strategies that prioritize customer engagement, recognizing that fostering trust and loyalty translates directly into measurable CRO success. At cro.media, we champion strategies that prioritize customer engagement
Ready to strengthen your communication bridges? Let cro.media guide your business in crafting a connected, conversion-optimized customer journey.
How does CONVERSATIONAL AI enable 24/7 CUSTOMER SUPPORT while CUTTING COSTS?
In a world where the average adult’s attention span is just 8.25 seconds, it’s clear that consumers expect immediate responses to their inquiries, and why shouldn't they?
The demand for instant support has surged by 64% year-over-year(YOY), and businesses that utilize AI chatbots experience 70% more customer interactions than those relying on traditional support methods.
Businesses cannot afford poor customer service or fail to meet customer expectations. Otherwise, they risk losing valuable, lifelong customers to their market competitors.
This significant shift highlights why conversational AI is crucial for providing 24/7 support while also reducing operational costs.
NOW,
What is Conversational AI?
Conversational AI is a type of artificial intelligence(AI) that can simulate human conversations. These AI systems are trained on large amounts of data, such as text, speech, and images. At its core are Large Language Models (LLMs), which are advanced systems trained on vast amounts of text data to understand and generate responses in a way that feels natural.
For instance, ChatGPT is a prominent LLM created by OpenAI. It can hold detailed conversations, answer questions, and provide information on a wide range of topics. It can even handle complex queries and deliver immediate, relevant responses.
NOW, to illustrate how Conversational AI enhances customer interactions
Imagine you visit a shoe store and ask a sales associate about the availability of a specific model of office shoes. So, now the sales associate first looks up the most current information about office shoes. Once they have the latest information, they’ll try to provide the most accurate answer. For example, they might say, “Yes, we have the office shoes you are looking for in several sizes and colors.”
In the world of Conversational AI, this process is mirrored by Retrieval-Augmented Generation (RAG). To put it simply, RAG functions by first searching for the best available information from a database and then using the advanced language skills of LLMs to craft a response based on that information. This means that conversational AI customer agents can now provide even more accurate and useful answers by combining up-to-date facts with their ability to understand and respond naturally.
How AI Chatbots are better than human agents:--
One of the biggest advantages of AI chatbots is their ability to provide round-the-clock customer support. Unlike human agents, AI chatbots can engage with customers at any time of day. This is particularly important for global businesses that need to serve customers in different time zones.
Let’s break down how this helps businesses:
Instant responses: Chatbots can reply to queries immediately, without making them wait in a queue, making it more engaging for the customer.
Handling high volumes: AI chatbots can manage thousands of conversations at once, eliminating the bottleneck caused by limited human agents.
At Verifast, we’ve taken this even further. Our AI-driven agents hit a Customer Satisfaction (CSAT) score of 90% within the first month of deployment, which is equivalent to the CSAT delivered by human agents. Traditional chatbots typically hover around 60%.
Verifast further elevates customer support by engaging with customers in over 100 languages, making it an ideal solution for global brands. Whether your customers speak English, Spanish, or Mandarin, our AI agents ensure a seamless, localized experience, allowing businesses to serve diverse audiences effortlessly across different regions and time zones.
According to a study by IBM, businesses that use AI chatbots can save up to 30% on customer service costs, while still maintaining or improving response quality.
COST CUTTING AND EFFICIENCY GAINS WITH AI
Conversational AI delivers substantial value by tailoring operations and improving customer interactions.
Here are some key ways AI CHATBOTS help cut costs:-
Reducing hiring and training costs:- Managing a 24/7 support system with human agents is both expensive and operationally challenging, but since AI customer agents can handle a large volume of customer interactions, businesses can reduce the need to hire and train support agents.
Reducing human error: AI systems provide consistent, accurate responses, eliminating costly mistakes such as incorrect information or delays in handling caused by human error.
Infrastructure costs:- Handling multiple queries simultaneously, AI eliminates the need for additional phone lines or support software for human agents, reducing overhead costs.
Improving agent productivity: With AI chatbots managing basic inquiries, human agents can dedicate more time to resolving high-value or complex issues, improving productivity and efficiency.
At Verifast, our AI-driven solutions not only match the customer service satisfaction of human agents but do so at 1/10th of the cost. Our clients enjoy massive cost savings by deploying AI agents that handle the bulk of customer interactions, freeing up human resources for more complex, value-added tasks.
"Conversational AI is expected to reduce contact center agent labor costs by $80 billion by 2026."
- Gartner
CONCLUSION
Customer service is not an exception to this changing world and conversational AI is the new frontier of this change.
By offering availability 24/7, cutting costs, and improving customer relations, organizations that adopt AI chatbots and live chat support will be in a better place to meet the needs of the modern consumer. In the future of customer service, AI chatbots will become even smarter due to the advancement of the technology of LLM and RAG.
At Verifast, we’ve pioneered our AI systems in a way that they convert chats into checkouts and transform support into a profit center. Our Multilingual AI agents excel in providing real-time, intelligent recommendations for our global brands so they can cater to their customers regardless of language or location driving more meaningful interactions while delivering significant cost savings.
Conversational AI is a tool that can be used by a small business owner who wants to improve the processes or a large company that wants to enhance the customer experience, and at the same time, keep the costs in check.
As customer expectations continue to rise, the businesses that embrace AI in customer service are not just saving costs—they’re redefining the future of customer service. In a world where speed, accuracy, and availability matter most,
can your business afford to stay behind?