#liveramps

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No Cookies? No Problem. Q&A with LiveRamp’s Travis Clinger | Addressability

No Cookies? No Problem. Q&A with LiveRamp’s Travis Clinger | Addressability

With 40% of the internet already cookieless, publishers should understand that there is no silver bullet for the end of the third-party cookie. Authenticated identity is the gold standard and will give publishers higher CPMs on their cookieless inventory, but publishers should also explore contextual solutions and plan to test Google’s Topics. Last year, Dev Pragad, CEO at Newsweek, reported…

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LiveRamp’s New Brand Identity | LiveRamp

LiveRamp’s New Brand Identity | LiveRamp

Today we are proud to launch LiveRamp’s new brand identity and introduce a more modern approach that reflects the company we are today, and our role as a trusted partner. By combining elements of energy, dynamism and simplicity, LiveRamp’s brand now visually communicates what we do for our clients every day.  With LiveRamp, data can do more. Adding a simple slash to our logo creates a literal…

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