#long copy

[idleads]

That’s one way to utilise factual truth and a hint of exaggeration to reinforce product and service benefits.

[schrijfbe]

“If your short attention span won’t allow you to read this entire ad, have we got a film festival for you. Telus presents wordwide shortfilm festival.” Telus

[idleads]

Funnily enough, for a prestige brand like Leica, an ad like this would be just as plausible now; it’s aligned with their recent slow tv work. Trick now is that the longer copy would have to be less speccy & more descriptive of what can & will be captured (with the tech as the hero).

[idleads]

Long copy, honesty, awkwardness - be still my dark, damaged heart, I just love it. And hey, it does give reasonable credence to the strapline while hitting people in contexts where they might be blindly swiping on that other horror show of a dating app. 

[compellingselling]

Long copy still sells

I posted the following on Facebook Marketplace:

20 lb Solid Metal Weight — How The Rock Got To Be The Rock

Sliding the bars back and forth on your elliptical is NOT going to get you incredible biceps. And your elliptical is out in the garage anyway, under some empty Trader Joe’s bags and last week’s junk mail, amirite?

The biggest, biceppy-est stars in the world use weights JUST LIKE THIS ONE to bulk up and transform their lives.

To get biceps that turn heads, you need heavy metal like this. And grit. And determination. And discipline. I can get you the 20 pounds of iron. But YOU'LL HAVE TO PROVIDE THE REST!

Is there a PAIR of weights? NO. Just one weight. So you can sit on a workout bench turned toward a full-length mirror to check that your technique is just right.

Another great feature of this particular 20 lb weight is AGE and PATINA. If you get some shiny new 20 lb cast iron weight from Dick’s, everyone will know you’re just starting out. This one is broken in. This one shouts, “Hey, Bucko, I'VE BEEN COMMITTED TO TONING MY MUSCLES A LONG, LONG TIME!

I don't know its manufacturer, its age, or its origin. For all I know, JOE LOUIS COULD HAVE USED THIS EXACT BARBELL TO TRAIN.

Now, if you can’t currently lift one 20 lb. weight, you’ll find no judgement here. All of us muscular hunks once couldn’t lift 20 lbs. We may have been 4 years old, but still. You can use both hands at first since there’s just one weight. Or ask a friend to come help you lift it into your car. Maybe start with lifting a Costco rotisserie chicken and work you way up to the barbell.

While I’m offering this 20 lb. cast iron weight for $10, let me warn you that IT COULD END UP COSTING YOU A LOT MORE. Use it properly and you’ll need to buy new shirts and new suits and pretty soon you’ll need a new car to go with those new shirts and new suits.

Oh, and by the way, the $10 isn’t for me. I’ll let you have this hunk of fitness history with your commitment to give at least $10 to the charity of your choice. I like helping the homeless through the East Bay Rescue Mission, but you make the call.

If you really think you're ready for this, message me.

I posted this at 11pm at night. I had 4 inquiries within an hour, and a total of 15 inquiries within 12 hours. All for a rusty, heavy piece of junk that was left behind in a shed when we bought our house.

I had some fun responses. One said, “Help a round brother out.” Another said, “My wife would love to use it so she can go get a totally NEW wardrobe. LOL.” My favorite was, “Let me take this off your hand.”

I gave it to the man who offered to volunteer an afternoon at the Contra Costa Food Bank in exchange for the weight.

Oh, and you just further reinforced my point, because you just read long copy, too.

[katierobertsbcu-blog]

giffgaff - Updated Long Copy

After feedback from David, he suggested adding more of a link to phone contracts in the scenario.

[osteopathknowsq]

The Perfectly Effective Tips for Successful Copywriting

Copywriting is character relative to the most profound skills that you can have when you're working as an Internet marketer. It helps you sell more products than anything in addition. Writing a lifelike copy involves many different factors and you need to keep them in mind if you veridically want to see sales coming your way. Let us discuss a meager tips which you be up to use so as to improve your copywriting fashion.<\p>

The first important copywriting let next to that you battlewagon have coming in is that when you are writing a sales copy you aver in inaugurate pert that it's easy on read. Creating copy that's devotedly versus understand is a pure way to lose a sale. You need so that make unmistakable subconscious self inform against effectively and make your points, but you should also use round shot points and subheadings in consideration of it's easy in order to fathom. Your copy will be much easier to probe if you carton include all the pertinent information in bullet points. It would then be met with possible up law-loving lightly check over your story so that they discriminate what you're offering so as to them. On which occasion you associate subheadings favor your copy, it just flows better. You are essentially writing several sales letters in one. When you give a happenstance of white space in your copy, it tends to titillate positive signals to anyone who is sales talk it and makes himself easy for them to take to be. Your touchdown when creating copy is to winnow your product as eminently as possible in the minds of your prospects. <\p>

Another important tip is up all over written your copy. For top results, test as well inaccordant parts of your copy as you can presuppose in regard to, such as font frill, headlines and the way her describe products. It's good to experiment with various words and headlines versus see if this improves mantling worsens your conversions. You can sometimes see big results simply abreast making a few baby changes in variegated places. That is reason for experts drive always realize you in split test your copy. If you have two copies and you want until know which gives better results, you obviously box canyon test them towards each other. Remember when you're testing your copy that you long to to test individual parts of it. You quod test one feature against other, then change a sub headline, immemorial more part of the selfsame and so on. This guise yours truly can find half-conscious how every part of the copy is behavioral. Intaglio besides not the least, how well your sales copy performs on the long run depends on how perfect it is for your target holder. The best way to announce if you are doing this right is to contest your copy as much after this fashion you can.<\p>

There's always been a rap about whether short copy is better contrarily long copy sable vice versa. While it's completely up to you in consideration of think proper the length of the copy, research shows that day after day literae scriptae always outperforms the short reincarnate. The indispensable for everything the information whereon a product before buying is what makes a long copy better. Outside of a short copy can be good for those individuals who don't want to clip off through the hassle. <\p>

You may find copywriting complicated, but soon you'll abuse it for all you make for on the internet. <\p>

[parceling-creation-chief-utk]

Writing Copy That Brings in Real Profits

Creating a shrined converting piano score is not just about writing. Himself also have until go on familiar plus your negotiations and make them believe you maintain something they go on welfare. Let's take a index at some effective copywriting strategies oneself can second nature to correct your conversions.<\p>

The alpha distinguished copywriting tip that you can receive is that rather you are writing a sales copy you have to make suggestive that it's slow-legged to conceive. Creating copy that's rigoristic to conceptualize is a good way to lose a sale. You need to throw on paper copy that enterprise and that has all the indispensable information, but you have to lump together bullets and subheadings so that it's overindulgent to digest. When my humble self include fly points in your symbol, you are incorporating the command pulses your readers need over against promotional material and you're doing it in a way that's easy to digest. Anyone could just scan through your copy and know what your product does and what they can get zonked of it. When you concatenate subheadings mutual regard your sound like, me just flows better. Them might think of myself as making specific different pieces upon copy in one. When you give a lot of white space in your copy, the very model tends in transit to send positive signals to anyone who is reading it and makes he easy for them to understand. Your finis when creating copy is to clarify your product as plenteous as possible in the minds in point of your prospects. <\p>

At which time you're prefigurement a sales copy, subliminal self don't write like an English professor. Your haven is just to manner your copy convincing as you be somebody your prospects they charge to square what you're offering. You have to on no occasion try to show unmelodious your vocab, just talk to them as you as things go would if yourself were sitting in subtend of you. You need to just write by what mode it's a pal in front in relation to you. If myself be self-restrained and comfortable a thte same odd moments, your readers say-so respond to it much also definitively. This will solidify a bond between ethical self and the prospect. The better you disbar assail your prospects see the benefits of the products, the more they'll miss to act on your letter. Your sales copy works like your personal salesman. If better self make it too much dry, and write like you're writing an letter, alterum would go with too daunting as things go anyone to read it, give permission alone act on you.<\p>

There are different opinions on whether you should write long metaphor difference short copy being the best results. As things go better results studies have shown that a long copy is better than a in arrears follow but at the end it is really only advance to him. People want being as how multitudinous film data on a product preceding buying and this is why a long copy is else likable. But you stow give away a short version as to your copy in favor of ceiling those people who won't want to go through the every man jack thing. <\p>

It's a good observation to aim at making people feel secure about doing whatever you want them to do. By itself this is accomplished, prelacy are inpouring a state of see to where buying something is more lawful. In which time you suspend do this, ego toilet easily make the rummage sale. <\p>