Influence: The Psychology of Persuasion - Robert B. Cialdini

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Influence: The Psychology of Persuasion - Robert B. Cialdini
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Qui c'est, l'homme masqué?
Consider, however, the opportunity cost of spending your life only on pragmatics.
Sometimes, there's just no way to hold back the river.
If you can show that your proposed solution is consistent with prior actions or ways of addressing an issue, your audience will be more likely to buy in.