#machine logic

[businessdevelopmentinstitute]

What is a Unicorn Detector?

According to many who are obsessed with Google’s machine learning, pages with high user engagement are being rewarded. Evidently, its machine learning elements are now focused on pages that have what is considered to be extraordinary engagement metrics, such as dwell time, bounce rate, and exposure. Those pages evidently have the magic of a mystical creature, so have been dubbed “unicorns.” The machine logic behind this is that better rankings can be determined by the length of time users are engaged on a page. It is assumed that the longer the engagement time, the better the exposure, and that is why we at Business Development Institute are keeping you up to date with the latest information.

Which Long Clicks Matter

Machine mind has concluded that the long click really does matter, if we are to understand the machine learning algorithms and why we must pay attention to them. To make things clear, it is important to distinguish time on a page from dwell time or a long click (or, the amount of time people linger on your website before they hit the back button and return to the search results from which they found you). Because only Google has access to this data, they can’t measure long clicks or dwell time. What we need to pay attention to the time spent on a page, because it is very likely proportional to those metrics described above.

 Does Dwell Time Really Mean Better Exposure?

In the past site performance was based upon how many searches were made for the site or its key words. The machine logic determined that the intent for the search was low – most folks who were looking for a certain phrase were just using it as a navigational keyword to get somewhere else or even to another site. Therefore, it logically follows that there is not much return with low intent. But there is much more value – and business return – when the intent is to actually linger on the site to read the content and learn more about a product or idea.

 Changing Your Donkeys into Unicorns

This adjusted way of looking at pages that performed well, even as recent as 2015, has determined that at least 80 percent of those pages – called donkeys - were not deserving of their performance. Now, almost all of the unicorns - those pages getting the highest traffic – deserve their position. At Business Development Institute, we are experts when it comes to increasing web exposure and offering small- and medium-sized businesses the help they need. Check back next time for more news and information.

[plurdledgabbleblotchits]

The piano's decline was the 20th-century fate of any object -- or any publication, or performance, or idea -- that cannot be sold quickly to scores of millions of people. Pianos are made by machinery, but they cannot call forth the machines' fuller potentialities. At the height of the reign of technology, only those things that machines can make the fastest and in the greatest quantities can command the fullest respect. Good machines must give way to better, those that make things for a million are thrust aside for those that can produce for a hundred million, while the supplying of mere thousands becomes an act of charity or of eccentric devotion. The logic of the machine, then, colors all sense of values and all ethics of human relations. People acquire not what they might want for themselves, but what machines can most conveniently and profitably make in the largest amounts. At the climax of the worship of technology, its priest say "mass"- using a word that pretends we are not men, but crumbs in a pile of the inanimate stuff that machines live on. The piano was made in large quantities but not in "mass" production, and the "mass" article defeated it.

Arthur Loesser

Men, Women and Pianos: A Social History