still tying to decide which was worse. the painful slang of influencer tea videos or the accompanying sitcom sound effects. filing a complaint against both as we speak.
Case 16.01,
the case of "The Inked 4eart"
or
"RIP your heart out, Madam E".
Today we have a little bit of social media drama. More specifically, a tragedy in 5 acts.
Act 1, October 2023 (Halloween Eve)
FADE IN
Enter stage left:
Our protagonist – Madam Elecrum. She's a self-proclaimed ubergoth, and a lifestyle/beauty influencer, who'd apparently build her online persona by throwing fistfuls of trendy words and phrases at a bubbly / happy base to see what sticks.
Enter stage right:
Our antagonist – Ink5oul (we've met before). They do magic tattoos and occasional grave robbing (it's for research). Their online persona is: 'I'm too cool for you. Loser.'
Madam E, long time Ink5oul fan, gets a tattoo (her 'heart's desire') done by her celebrity crush. For "free". (It's never free). Like we've seen before with Daria, she has no control over the design, and process is so painful she passes out.
Act 2, November 2023
The effects of Ink5oul's tattoo kick in fast, and they seem to be translating Madam E's popularity to a perpetual 'happy high'. Enamoured with her tattoo and tattooist, Madam E tries to start a relationship. It seems very one-sided, no matter how you look at it.
Act 3, December 2023
Ink5oul decides to find some fresh inspiration underground (again) and tries to manipulate Madam E (by questioning her self-image as 'goth') into doing the dirty work for them. Namely, digging up some graves. When manipulation fails to work, they resort to threats, which go right over Madam E's head (to be fair, if you don't know about their magic, 'I'll break your heart' is just a turn of phrase). Regardless, she does the smart thing and bails.
Ink5oul goes ahead with their grave-robbing plans anyway.
Then Madam E does the dumbest thing so far, and instead of going to the police or forever holding her peace, she blabs about the incident online.
Act 4, December 2023 cont.
Ink5oul retaliates with their own call-out video, among other things accusing Madam E of their own crime.
And even though M.E. said the truth and I5 is lying, they have the power of larger fanbase and magic ink behind them. Things go poorly for Madam E.
Being cyberbullied by enraged mob is bad enough, but the tattoo makes it so much worse, translating the 'hate' into physical pain (and injury?). M.E. still clings to her persona, but cracks are plainly visible (and full of fear). Ink5soul stans continue doing their worst, up to and including setting her place on fire.
Act 5, January 2024
Madam E is admitted to a hospital with some unspecified 'heart problems'. In her very last video her persona has gone out the window; she is scared and hurting and painfully honest as she begs for the pain to stop. As she begs for her life.
I can only assume that the hate campaign is still going strong, since her condition keeps rapidly getting worse, until the cumulative effect rips her heart out in the most literal sense.
I can only guess what was put down as cause of death on her death certificate.
FADE OUT
Here lies Madam Electrum. She was survived by her cats and her parents (now living together).
So let's talk about the person who killed her.
Ink5oul, tattoo artist/influencer/streamer/grave robber.
The Magic Ink Pal.
Talking points:
They dig up old graves to study old tattoo's (are they a die-hard fan of Oscar Jarrett, or Sutherland Macdonald, or any old ink master in general?). I wonder if 'studying' takes form of 'looking at them for inspiration', or 'looking at them to learn new symbols and techniques used in them', or 'cut them out and frame them and hide them in my studio to get their power flowing through my space'. Or 'siphon their power through some other arcane means'.
They summon (potential) accomplices by sending them location in 3words code (which was a cool thing to learn about, ngl). I get it, why use rot13 when number 3 is so much more universally significant?
Their art is at least partially based in alchemy (that's how Daria found them – researching alchemy symbols; and there were some symbols incorporated into her paintbrush tattoo. They might have been in M.E.'s heart tattoo as well, we never got a description). I wonder if the symbols are the 'meat' of the tattoo, the things that carry the power, and the rest of design is just window dressing to keep the recipient happy, or are they equally important. They are significant for the people who get them for sure: Daria's paintbrush vs M.E.'s heart vs Ink5oul's floral snake (???).
Power of their art (as we've seen so far) was focused on appearances/image.
Ink5oul is referred to as they/them even by a chronically off-line stranger in ep. 11, so there must be something going on with how they appear to others that conveys their non-binary-ness. (mind?)
Daria hated her physical appearance, and was given power to change it. (body?)
Madam E was living for her online image, and was bound to it so that it would affect her in ways beyond usual. (Feeling great when popular, getting ill and dying when hated and bullied). (soul?)
They occasionally offer tattoos for free or at a discount (both Daria & M.E.); ostensibly in exchange for views it gets them on live-streaming. I wonder if there's more behind that. Are they creating a magical debt, some kind of obligation they can later exploit?
The moment when they threatened Madam E. to 'break her heart', I at first thought they meant that being the creator of the tattoo, they had some kind of direct power over the person who received it. But with the way things went, I think it actually was that they knew how the tattoo worked, and they knew they had more than enough pull online to tank her reputation and send a tonne of hate her way, which in turn, through the heart tattoo, would hurt her and, very literally, break her heart.
I wonder if they actually know what they're doing (have full knowledge of how their craft works) or if they are experimenting. Maybe they once copied some symbols from an old book, just becaue it looked cool, noticed that things started happening, and are trying things out ever since. What will happen if I put this symbol next to this symbol? What if I arrange them this way? Wait, let me take a peek at how Oscar Jarrett did it. Oh, interesting. But what did it to? Must copy to a living person and see how it goes for them.
okay so we've got some sort of reverse sergey ushanka parallel where, instead of a human struggling to survive inside the internet (the angles cut him when he tried to think), the internet struggles to survive inside a human (the views cut her when she tried to speak) ??
